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Outreach

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Outreach
MATH JAM TOOLKIT – 1.0
THE STEM CENTER at Cañada College
Outreach
Program success is contingent upon effective outreach. Outreach cannot be stationary but must meet
potential program participants in locations where they regularly gather - classrooms, community centers,
social media sites, campus and community events. Outreach should both raise awareness and entice
participation.
From the beginning of Math Jam we have paid careful attention to the branding and outreach message that
we are sending in our recruitment. We want Math Jam to appeal to all students (STEM majors and nonSTEM majors). We also want to give the program a social feel, rather than a purely academic one and make
math look cool and edgy. As a designated Hispanic Serving Institution, we work hard to make our media
representative of our student body. Ultimately, we want students to see themselves in our programs and
our outreach materials are designed to create an inclusive feel.
Our publicity pieces have included: brochures, posters, flyers, cards, postcards, bookmarks, tee-shirts, water
bottles, stickers, banners, electronic ads, learning center screen savers, internal online website ads, social
media posts and print ads in our college course schedules.
The Math Jam outreach plan has a 3-pronged approach:
 Local High School and Community Outreach
 On Campus - Incoming Student Outreach
 On Campus - Current Student Outreach
Community and High School Outreach
Math Jam outreach targets three local high school districts, community centers and clubs (e.g. – boys and
girls clubs). Direct teacher/college counselor connections have proven more fruitful than administration or
district level outreach.
In 2012 Cañada College STEM Center faculty and staff
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Emailed 400+ counselors, teachers, community center, club and special program leaders
Sent 50+ Media packets to targeted high school counselors and teachers
Created Prezi and PowerPoint presentations
Appeared at 20+ classrooms and events
Presented to 800+ students
OUTREACH STEPS FOR YOU TO FOLLOW:
Step 1 – Email Contacts
Local High School counselors, STEM department chairs and teachers, Community Center and Club staff and
special program leaders (e.g. – STEM Club Advisors, High School STEM Academy programs, AVID/MESA
mentor teachers, after school career exploration programs etc.).
Step 2 – Follow up and ask for their help!
Make phone calls, send media packets and ask to present. Actively solicit slots at summer program days,
career and opportunity days, college nights, staff meetings and in classrooms.
Step 3 – Create a model presentation(s) and media pieces (know you program dates before you do)
Look at all of your presentation resources to find what will be most effective for the audience.
Step 4 – Presentation Day!
Prepare for the presentation. Investing in relationship development with location leaders enhances your
chance for efficient future outreach – ask for combined class and/or full day multi-class events.
MJ MINUTE – USE STUDENT ALUMNI WHENEVER POSSIBLE AT YOUR PRESENTATIONS AND
ALWAYS BRING SOMETHING TO GIVE AWAY – EVEN A LITTLE CANDY WILL GO A LONG WAY
Step 5 – Collect student contact information
Bring a sign up list to all presentations and events - better yet bring laptops to sign them up on site.
Step 6 – Follow up with them too!
Forward all interested students registration links, social media connections and website url.
Step 7 – Contact PTAs and other parent organizations
Ask them to post in their newsletters and/or on their website.
Case Study – Sequoia High School Summer Programs Day
IN THE BEGINNING - Sequoia High Schools Math Department Chair invited us to present to a class of high
school seniors. A successful presentation and further discussion led to a better way.
TODAY - We present at Sequoia High School each spring for an entire day in their auditorium. Math classes
each class period gather together in the auditorium to hear from STEM Center staff and Sequoia alumni.
Students hear about Placement Testing, Math Jam and other STEM Center Summer Programs – everyone in
1 Day.
On Campus Incoming Student Outreach
No one tells the Math Jam story better than STEM Center staff and students, so we actively participate in all
campus outreach and incoming student events.
In 2012 Cañada College STEM Center faculty and staff
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Supplied 2 Campus Ambassador programs with media
Presented at 3 Outreach Events
Participated in 4 Priority Enrollment Events
Provided 200+ Brochures for College Open House
OUTREACH STEPS FOR YOU TO FOLLOW:
Step 1 – Contact campus outreach and admissions staff
Collect calendars for student outreach and incoming student events.
Step 2 – Create a Math Jam outreach calendar
Schedule STEM Center representatives for each event
Step 3 – Deliver media packets and materials to outreach and admissions staff
Be sure to give media to any student ambassadors and concurrent enrollment programs you may have.
Step 4 – Show up!
Attend scheduled Outreach and Admissions Events and be sure to bring sign up lists or laptops with you.
Remember to bring a little something with you, even a little candy goes a long way with students
MJ MINUTE – IF YOU HAVE SCHEDULED PLACEMENT TESTING DAYS FOR INCOMING STUDENTS
SETUP A “RESULTS REVIEW” TABLE AT THE PLACEMENT TEST EXIT AND GO OVER THE IMPACT OF THEIR
RESULTS WITH STUDENTS ONE ON ONE AND SIGN THEM UP FOR MATH JAM RIGHT THERE
Step 4 – Follow up!
Forward all interested students registration links, social media connections and website url.
On Campus Current Student Outreach
Even after 5 years existing students do not know about Math Jam unless we tell them. In this case, use your
resources – counselors, faculty, staff, students and so on.
In 2012 Cañada College STEM Center faculty and staff
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Hung 3 Banners
Stuffed 100+ Faculty and Staff mailboxes
Posted 200+ Posters
Visited 20+ Classrooms
OUTREACH STEPS FOR YOU TO FOLLOW:
Step 1 – Verify your dates and put an ad in your college course catalog
Before you can promote Math Jam you must know when it is, so be sure to contact impacted campus
constituents to verify date and location availability
Step 2 – Plaster your campus with print media
Hang your banners, put posters in common areas and classrooms, stuff faculty and staff mailboxes
Step 3 - Add in the electronic media
Screen savers on library/learning center computers, website ads, electronic ads, social media posts
MJ MINUTE –DON’T FORGET TO UPDATE YOUR MATH JAM WEB PAGE!
Step 4 – Email prior Math Jam participants
Step 5 – The personal touch!
Recruit or hire students to visit Math classrooms and make presentations about Math Jam. Students will
follow their peers to Math Jam.
Sample Media Page
Glossary of Outreach Emails
CURRENT STUDENT EMAIL
JAM ON IT! JOIN THE MATH JAM EXPERIENCE
TOP 10 REASONS WHY YOU SHOULD COME TO MATH JAM
10 - Prepare for your Fall Math class NOW!
9 - Daytime or Evening – YOU CHOOSE
8 – Try to jump a math level!
7 – Meet with The STEM Center Retention Specialists
6 – Meet with STEM Counselor Will Reyes
5 – MATH JAM IS AWARD WINNING!
- Excelencia in Education – Example of Excelencia Award
- The Kent Award for County Education Programs
4 – The amazing instructors . . .
3 – The terrific tutors!
2 – To hang out with your friends while learning Math
1 – THE FOOD – DON’T MISS IT!
To register – complete the registration survey at:
http://www.surveygizmo.com/s3/1186232/2013-Summer-Math-Jam-Application-Form
QUESTIONS? – Contact Chris Woo, Math Jam Coordinator at:
(650)306-3463, [email protected] or at her desk in the STEM Center
PREVIOUS PARTICIPANT EMAIL
JAM ON IT! JOIN THE MATH JAM EXPERIENCE
YOU are a Math Jam veteran so we are rewarding YOU
with this VIP INVITATION to Math Jam August 12-16
Your VIP INVITATION guarantees your acceptance into Math Jam
Prepare for your Fall Math class NOW! Daytime or Evening – YOU CHOOSE
To register – complete the registration survey at canadacollege.edu/STEMcenter
QUESTIONS? – Contact Chris Woo, Math Jam Coordinator at: (650)306-3463, [email protected]
or at her desk in the STEM Center
HIGH SCHOOL STUDENT EMAIL
Thank you for your interest in Math Jam! JAM ON IT! JOIN THE MATH JAM EXPERIENCE
Why should you join us for the Math Jam experience this summer?
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Math Jam is FREE
Math Jam is designed to help you IMPROVE your placement test result
Math Jam’s goal is to help you COMPLETE your degree in less time
When is Math Jam?
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June 10-15
August 12-16
To register for Math Jam click on the link below:
http://www.surveygizmo.com/s3/1186232/2013-Summer-Math-Jam-Application-Form
QUESTIONS? – Contact Chris Woo, Math Jam Coordinator at: (650)306-3463, [email protected]
HIGH SCHOOL TEACHER OR COUNSELOR EMAIL
I represent the Cañada College STEM Center and Presidential Award winner Amelito Enriquez, the head of
Canada's Engineering program and originator of Cañada's STEM Summer Programs for High School students.
We would like to visit your classes to talk to students about these programs. Let us know which day works
for you and I will schedule a visit.
This year's programs are:
1. Math Jam an intensive review of math for incoming college students, or high school students
planning to take a class at Cañada College in fall 2012 through the Concurrent Enrollment Program.
 Math Jam is FREE
 Math Jam is designed to help students IMPROVE their placement test result
 Math Jam’s goal is to help students COMPLETE their degree in less time
2. Physics Jam a program designed to prepare students for Calculus-based Physics(open to high school
students) .
3. Word Jam an introduction to college-level reading strategies and placement test preparation
program.
We will be sending you flyers and application links in the next couple of weeks. In the meantime, you can
check our website at http://www.canadacollege.edu/STEMcenter for details such as eligibility requirements,
application procedures, etc. Please forward this link to potential student participants and other faculty and
staff who might be interested and don’t forget to contact me to schedule a visit.
QUESTIONS OR NEED TO SCHEDULE A VISIT? Contact Chris Woo, Math Jam Coordinator at:
(650)306-3463, [email protected]
Fly UP