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IDEO Case Study
Case Study
Collecting, Archiving and Exhibiting Digital Design Data
IDEO
Case Study: IDEO
IDEO is a product design firm that has been called “America’s leading design firm.” The American Institute of
Architects endorsed this proposition by inviting IDEO’s general manager, Tom Kelley, to address their annual
convention. IDEO’s Chicago office was asked to provide a case study both because product design is
represented within the Department of Architecture’s permanent collection and also to provide insight into
whether product design practice is more digitally advanced than architectural design and therefore suggestive
of the direction in which architectural digital practices might progress.
Martin Thaler, Director of Design, IDEO, Chicago, offered a medical device design project as a case study.
There are a number of observations about this project that may, in fact, suggest emerging trends in digital
design of architectural projects:
ƒ
IDEO believes firmly that innovation results from collaboration. In the architectural case studies, we see
less emphasis on the lead designer and more collaborative design approaches in firms that make more
comprehensive use of digital design tools.
ƒ
In the IDEO case study, there were only two design phases: 1) concept design, described as “finding the
right direction,” and then 2) integration and prototyping. In the architectural case studies, we saw a
dissolving of the traditional boundaries between schematic design, design development and construction
documents. We saw a great emphasis in many of the case studies on validating the program and finding
the right direction and then rapid, computer-assisted development of the selected scheme into a fully
defined and detailed building. In this regard, it is interesting to note that Ross Barney + Jankowski reduced
staffing as they moved from schematic design into design development. OWP/P’s Trung Le described
“working drawings from day one.”
ƒ
Thaler identified rapid prototypes as the most important and effective communication medium. In the case
studies and in the survey, architects expressed an unanticipated level of interest in rapid prototyping.
Although cost is currently an obstacle, prices can be anticipated to drop, as with all technology.
ƒ
Similarly, IDEO produced full-scale pre-production models of the device directly from the digital design
data. Among the architects, Garofalo Architects similarly used the digital design data to drive CNC
production of the primary structure for the addition. In the surveys, 41% of all respondents expect that the
use of digital tools for Construction/Fabrication either is currently (10%) or will become (31%) predominant
within five years. Even the least digitally advanced firm in the case studies, the Renzo Piano Building
Workshop, finds data-driven laser cutters useful in producing complex model components.
Case Study: IDEO
Computer Use During Design
Use of Digital Design Tools:
IDEO
100%
100%
100%
100%
100%
100%
100%
100%
100%
Predominant Way Firm Performs Design
Will Be Predominant Way Within 5 Years
100%
100%
100%
100%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0% 0%
0%
0%
0% 0%
0%
0% 0%
0% 0% 0%
0% 0%
0% 0% 0%
0%
0% 0%
0%
Data Gathering
Documentation
Communication /
Presentation
Collaboration
Design Exploration
Design Analysis /
Validation
Building Systems /
Product Selection
Product
Comparison / Cost
Estimation
Design Generation
Rapid Prototyping
Construction /
Fabrication
Computer Use During Design
Use of Digital Design Tools:
All Respondents
100%
87%
Will Be Predominant Way Within 5 Years
94%
93%
90%
Predominant Way Firm Performs Design
88%
87%
80%
76%
72%
70%
60%
55%
54%
51%
50%
44%
38%
35%
40%
32%
27%
30%
31%
29%
28%
17%
20%
16%
15%
11%
10%
25%
24%
21%
20%
31%
29%
26%
25%
10%
10%
5%
0%
Data Gathering
Documentation Communication /
Presentation
Collaboration
Design
Exploration
Design Analysis / Building Systems
Product
Validation
/ Product
Comparison /
Selection
Cost Estimation
Design
Generation
Rapid
Prototyping
Construction /
Fabrication
Case Study: IDEO
The Department of Architecture of the Art Institute of Chicago is conducting a study to identify and address
the emerging need to collect, archive and exhibit digital design data. The study is being conducted by Kristine Fallon
Associates, Inc. This study is the first of its kind, and its ground-breaking findings will be presented in 2004 at
international architectural and archival conferences.
This survey will help the museum plan for incorporating digital design within its future exhibitions, programs
and archives. Please take a moment to let us know how you use digital design tools. Many thanks for your
cooperation!
About Your Practice
Firm Name: IDEO
Your Office Location: Chicago, Illinois
Total firm staff (all locations) 350
Total number of architects (including interns)
Please select the title that best defines your role at your firm:
Sole Practitioner
Managing Principal
Design Principal
CTO / IT Manager / CAD Manager
Project Manager
Lead/ Senior Designer
Design Team Member
Drafter/ CAD Technician
Please refer to the following definitions when answering the survey:
Data Gathering
Documentation
Communication /
Presentation
Collaboration
Design Exploration
Design Analysis /
Validation
Building Systems /
Product Selection
Product Comparison /
Cost Estimation
Design Generation
Rapid Prototyping
Construction /
Fabrication
Digital tools used to collect information that informs the design process: site
survey, program, etc.
Classic CAD – using computers to create drawings in the manual tradition (plans,
sections, elevations)
Using more advanced computer graphics tools to improve ability to show the
design concept: rendering, image montage, animation
Using special-purpose applications (not email) to share information and manage
shared work processes with remotely located team members or clients
Developing a design concept on-screen: the software replaces or adds to
traditional tools, such as physical model-making
Quantitative analysis, excluding cost; from computer-generated solar penetration
or shadow studies to engineering analysis
Automated selection of products and components; not operator selection from
electronic catalogs
Automated generation of cost estimates from computer model of building; ability to
substitute products or assemblies and compare results
Using automated techniques to generate design or configure products / systems
Data from computer model drives prototyping device
Using design data to fabricate building components (full-scale) or to generate a list
of specific manufactured components or products; using robotics in construction
Please check all the ways your firm uses
computers during design
Please check if this is the predominant
(most frequent) way your firm performs
this activity
If this is not currently the predominant
method of working, check if you believe it
will be within the next 5 years
Construction /
Fabrication
Rapid Prototyping
Design Generation
Product Comparison /
Cost Estimation
Building Systems
/Product Selection
Design Analysis /
Validation
Design Exploration
Collaboration
Communication /
Presentation
Documentation
Data Gathering
How does your firm use digital design tools?
Case Study: IDEO
3ds max™
AccuRender®
ActiveProject®
Adobe® After Effects®
Adobe® Illustrator®
Adobe® InDesign®
Adobe® Photoshop®
Alias Power Animator™
Alias Sketchbook Pro™
Alias|wavefront™
AlphaGraphics®
AutoCAD®
Autodesk® Architectural Desktop
Autodesk® Buzzsaw™
Autodesk® Revit®
Autodesk® VIZ
Citadon™ CW™
Citadon™ ProjectNet®
Eudora®
formZ™
Graphisoft® ArchiCAD®
Graphite™
IrfanView
LightWave 3D®
Macromedia® Flash™
Maya®
Media 100®
Microsoft® Access
Microsoft® Excel
Microsoft® PowerPoint®
MicroStation®
MicroStation® TriForma™
NuGraf®
Pro/ENGINEERr®
QuarkXPress™
Rhinoceros®
Others, please list
Please return your survey via email or fax no later than May 15, 2003:
Kristine Fallon Associates, Inc.
312 641 9337 (fax)
[email protected]
Thank you!
Construction /
Fabrication
Rapid Prototyping
Design Generation
Product Comparison
/ Cost Estimation
Building Systems
/Product Selection
Design Analysis /
Validation
Design Exploration
Collaboration
Communication /
Presentation
Documentation
Data Gathering
Please indicate which digital design products your firm is using, and in which ways. Check all that
apply.
Case Study: IDEO
Project Data Sheet
Project name:
Kidney Transporter
Location:
Transportable
Client:
Organ Recovery Systems
Date completed / occupied:
August 2000
Project / facility type:
Industrial design of medical equipment
Size:
Approximately 22 inches x 14 inches x 14 inches
Lead design firm, office:
IDEO, Evanston, Illinois
Consultants:
None
Major design issues:
Transportable by nurses; carry-on luggage size; provide safe and stable environment for procured
kidneys; failsafe interaction; create icon for ORS.
Your role on the project:
Design Director
What was the most important digital tool used on the project?
Rhinoceros and SolidWorks
What image or object was the most important or effective communication medium?
Physical prototypes
Case Study: IDEO
Content:
Case study of Computer Aided Design
Project for ORS,
January 2000 to August 2000
IDEO Chicago
630 Davis Street
Evanston, IL 60201
Project Lead:
Stacy Benjamin
Andrew Burroughs
Client:
John Brassil
ORS Organ Recovery Systems
Northbrook, IL
0
Team:
Dickon Isaacs
Jerry O’Leary
John Lake
Jaime Arenas
Eric Sugalski
Martin Thaler
ORS Organ Recovery Systems :
Kidneys & CAD
IDEO is a design firm with about 350 people in 7 offices worldwide with a 30-person
Chicago office. Interdisciplinary teams work collaboratively on a wide range of
projects, from highly technical engineering focused projects to early conceptual
design studies. Major disciplines include engineering, design and human factors
research.
The project chosen for this case study was a kidney transporter under development
by Organ Recovery Systems (ORS) in 2000. The major project phases were:
ƒ Concept: finding the right direction
ƒ Integration & Prototyping: design development
ƒ Testing: approval process.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Introduction :
Computers, design & prototyping
IDEO is distinguished by its design process and methodology that focuses heavily
on user research, brainstorming and rapid prototyping. The firm employs a variety
of computer tools and uses them from in the earliest stages of a project. They rely
on computer data to drive CNC (Computer Numeric Control) mills and a Z
Corporation 3D printer. 3D data is also used for making stereo lithography (SLA)
prototypes from outside venders. All these model building tools are used throughout
the design process.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Introduction:
ORS proprietary technology
Organ Recovery Systems (ORS) has a proprietary technology for pumping fluid
through a harvested organ to maintain and even improve an organ’s condition at
the time point of transplantation. This project involved designing a kidney
transporter that would incorporate this proprietary technology.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Process stage :
Concept
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
- Transportable by nurses
- Carry on luggage size
- Provide safe and stable environment for procured kidneys
- Failsafe interaction
- Create icon for ORS
Organ Recovery Systems
Concept :
Key user issues
The project began with IDEO staff interviewing and observing people involved in
the procurement, transport and implantation of kidneys. This research resulted in
the definition of the key user issues:
ƒ Transportable by nurses
ƒ Carry-on luggage size
ƒ Provide safe and stable environment for procured kidneys
ƒ Failsafe interaction.
IDEO was also tasked with creating a product icon for ORS.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Concept :
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Ideation
Once the key user issues are defined, IDEO develops a range of solutions that
satisfies or exceeds these defined needs. Conceptual design and the
visualization of these ideas is completed in the initial Phase 1 of a typical
project. This can include the development of a product image. IDEO uses
brainstorming extensively in this phase.
IDEO’s six rules of brainstorming are:
1. Defer judgment
2. Build on the ideas of others
3. Encourage wild ideas
4. One conversation at a time
5. Stay focused on the topic
6. Visualize it.
The designer plays a key role in visualizing the concept. Initially, this is done
through sketching.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Output:
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Concept stage :
Schematic component layout in Rhino
Ice bucket, kidney cassette, pump deck, and batteries
Another important step during concept phase is the schematic component layout.
This is comparable to architectural effort of arranging space program requirements
within a bounded area. IDEO used Rhinoceros for this effort.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Output:
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Cooler concept :
Closest to existing transport device
Then they developed and rendered three image concepts for the device:
ƒ Cooler concept
ƒ Core concept
ƒ Egg concept.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Core concept :
permits complete access to kidney and pump
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Output:
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Egg concept:
Fully sealed pod
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Introduction :
Software:
Rhino3d 1.1
3d studio max 3.0
Output:
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Discreet 3D studio Max
IDEO applied materials and rendered in 3ds max for the most realistic effect.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Output:
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Concept stage :
Control and display panel study
Another conceptual design activity was the layout of the control and display panel.
This was done using Adobe Illustrator software.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Process stage :
Integration and prototyping
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Integration and prototyping :
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
What are the basic components?
In the integration and prototyping phase, IDEO articulated the design of the various
device components. They studied the fit and size for each image concept.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Output:
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Organ Recovery Systems
Design validation of handle using 3Dprint
Early in this phase they developed a full-scale rapid prototype of the device handle.
This prototype was developed in Rhinoceros and output on the Z Corporation 3D
printer.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Output:
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Organ Recovery Systems
Solidworks database informs design
SolidWorks was used to develop engineering models of internal components to
assess and inform the selected design direction.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Output:
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Organ Recovery Systems
Color choice and perceived volume
Rhinoceros models were made and rendered to study color and volume perception.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Output:
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Integration and prototyping :
Tip test
3D Rhinoceros models were made to assess the center of gravity for tip tests.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Output:
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Organ Recovery Systems
CNC foam model from rhino - It’s too big!
SolidWorks was used for a CNC foam model. This prototype proved that the device
was too large, leading to a redesign.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Output:
Integration and prototyping :
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Revised solidworks database
Size was reduced by re-specifying and redesigning the internal components.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Output:
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Organ Recovery Systems
3d prints and SLAs to verify user interaction
3D printing and stereo lithography produced full-scale parts to test user interactions
with the device.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Output:
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Integration and prototyping :
SLA built for electrical engineering
Stereo lithography was also used to produce prototypes for the engineers to study
the placement of mechanical components and wiring.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Electrical and mechanical components
Organ Recovery Systems
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Output:
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Color selection
Renderings were again used to assist in color selection.
Organ Recovery Systems
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Output:
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Organ Recovery Systems
Pre-production CNC Kidney transplant unit
This phase concluded with the production of a complete pre-production model of
the kidney transplant unit using CNC techniques.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Output:
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Pre-production CNC Kidney transplant unit
Organ Recovery Systems
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Integration and prototyping :
Pre-production CNC Kidney transplant unit
Organ Recovery Systems
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Process stage :
testing
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Testing :
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Organ Recovery Systems
Clinical trials
The testing phase involved ergonomic and transportability tests as well as preclinical trials.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Testing :
Organ Recovery Systems
Cassettes batch produced for testing
Kidney cassettes were produced in multiples using cast urethane parts for preclinical trials.
Case Study: IDEO
Process:
Introduction
Concept
Integration & Prototyping
Testing
Client
Users
Human Factors
Industrial Design
Interaction Design
Mechanical Engineering
Electrical Engineering
Model making
Software:
Output:
Rhino3d 1.1
3d studio max 3.0
Solidworks 2000
Adobe software
Renderings
SLA
CNC
3D Printer
Casting
Introduction:
Kidney transporter in trials.
The ORS technology is awaiting FDA clearance for distribution.
Organ Recovery Systems
Case Study: IDEO
WHO
Internal / external
participants in the
process
WHAT
Design activity (process) or
decision
Concept:
finding the
right
direction
HOW
OUTPUT
What tools - digital or
other - are used
Manifestation / communication
medium - digital or physical
User
research:
interviews
and
observation
Key user
issues
IDEO Team
Sketches
Brainstorm
Visualization
Control /
display
panel layout
in Illustrator
Schematic
component
layout in
Rhinoceros
3 rendered
concepts
Apply
materials,
render in
3ds max
Select
concept
Full-scale
proto-type of
handle
Client
Study color,
volume
perception in
Rhinoceros
Integration
and
prototyping
IDEO Team
Z
Corporation
3D Printer
Center of
gravity
tip test
Engineering
models of
components
in SolidWorks
Foam model
CNC foam
cutter
Device too
large
Full-scale
parts,
prototypes
Stereo
lithography
Design
accepted
Client
Respecify,
redesign
internal
components
in
SolidWorks
Z
Corporation
3D Printer
Full-scale preproduction model
CNC
Study color in
Rhinoceros,
Adobe
software
Renderings
for color
selection
Case Study: IDEO
WHO
Internal / external
participants in the
process
WHAT
Design activity (process) or
decision
HOW
What tools - digital or
other - are used
OUTPUT
Manifestation / communication
medium - digital or physical
Parts models
Stereo
lithography
IDEO Team
Testing
Molds
Ergonomic and
transportability
tests, preclinical
trials
Real Users
FDA Clearance
(pending)
Kidney
cassettes
produced
for clinical trials
using cast
urethane parts
Case Study: IDEO
Computing Environment
Firm, office location: IDEO, Chicago, Illinois
Definition of Terms
Data Gathering
Documentation
Communication /
Presentation
Collaboration
Design Exploration
Design Analysis /
Validation
Building Systems /
Product Selection
Product Comparison /
Cost Estimation
Design Generation
Rapid Prototyping
Construction /
Fabrication
Digital tools used to collect information that informs the design process: site
survey, program, etc.
Classic CAD – using computers to create drawings in the manual tradition
(plans, sections, elevations)
Using more advanced computer graphics tools to improve ability to show the
design concept: rendering, image montage, animation
Using special-purpose applications (not email) to share information and
manage shared work processes with remotely located team members or
clients
Developing a design concept on-screen: the software replaces or adds to
traditional tools, such as physical model-making
Quantitative analysis, excluding cost; from computer-generated solar
penetration or shadow studies to engineering analysis
Automated selection of products and components; not operator selection from
electronic catalogs
Automated generation of cost estimates from computer model of building;
ability to substitute products or assemblies and compare results
Using automated techniques to generate design or configure products /
systems
Data from computer model drives prototyping device
Using design data to fabricate building components (full-scale) or to generate
a list of specific manufactured components or products; using robotics in
construction
General
Product / Version
Macintosh OS 9 and OS X
Microsoft Windows 2000 and XP
Microsoft Exchange
Microsoft Outlook
Microsoft Excel
Microsoft Word
Primary Design Tools
Product / Version
3ds max R5
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Pro/ENGINEER 2000i2 and 2001
Rhinoceros 3d R2 and R3
Category
Operating System(s)
Email System
“Office” Applications
Use (see above)
Communication / Presentation
Design Exploration
Communication / Presentation
Design Exploration
Communication / Presentation
Communication / Presentation
Communication / Presentation
Design Exploration
Design Analysis / Validation
Rapid Prototyping
Communication / Presentation
Design Exploration
Rapid Prototyping
Case Study: IDEO
Flow and Aggregating Tools (translators, etc)
Product / Version
Pro/ENGINEER
Rhinoceros 3d R2 and R3
Custom Applications
Purpose
N/A
Used to:
Translate to and from Pro/ENGINEER PRT files;
STEP; IGES; and Adobe Illustrator.
Translate to and from Pro/ENGINEER PRT files;
STEP; IGES; and Adobe Illustrator.
Internal Development?
Digital Design Tools
ƒ
3ds max – for material selection and photo-real rendering.
ƒ
Adobe Illustrator – 2D drawing tool used to layout control panels and user interfaces.
ƒ
Adobe InDesign – graphic design program for layout and presentations.
ƒ
Adobe Photoshop – used in many instances to enhance digital visual imagery.
ƒ
Macromedia Flash – used for creating short movies or slide shows simulating user interface
interactions.
ƒ
Microsoft PowerPoint – sometimes used to composite and organize data from multiple sources for
presentation.
ƒ
PDF – used for creating presentations.
ƒ
Pro/ENGINEER – 3D surface modeler used for engineering parts and housings for production.
Basically the industry standard; makes communication between engineers and manufacturers
seamless. Provides data for many rapid prototyping devices.
ƒ
Rhinoceros – a tool preferred by designers. Used for 3D modeling and surfacing. Provides drivers for
the 3D printer.
ƒ
SLAs – stereo lithography apparatus create actual plastic parts that have wall thickness.
ƒ
SolidWorks – solids modeler used for engineering and design. Provides many of the capabilities of
Pro/ENGINEER and is much easier to learn. Also provides drivers for many rapid prototyping devices.
ƒ
Z Corporation 3D Printer – output device for creating quick models using plaster/sand as a medium.
Archiving
At IDEO all project data is maintained on the server. Projects are listed with sub files for design, presentation
and engineering. There are elaborate file structures for saving Rhinoceros and Pro/ENGINEER data – main
assembly subassemblies etc. Files are backed-up continuously each day and also stored on tape and put in a
vault. Drawings and sketches are maintained in project files or binders. All prototypes are boxed, logged in a
database and stored on site.
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