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Communication and Perception •Frame of Reference or Perceptual Screen (PR)—

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Communication and Perception •Frame of Reference or Perceptual Screen (PR)—
Communication and Perception
•Frame of Reference or Perceptual Screen (PR)—the
second major component of the Model of Communication
•PS is how I/you look at the world as individuals
•Basically the study of perception shows that we all see
differently. Why?
•Sexually orientation? Age? Culture? Self Concept? Etc.
Three Principles of Perception
1. Selection
2. Organization
3. Interpretation
Examples:
-My mother at Rimrock Mal
-The women (Go to the next slide. What do you see? First impression.
-The vase
Perception and the Women
What do you see?
Now to the next slide. What do you see? First impression.
Perception and the Vase or ?
So, what do you see?
Can you see both at the same time? Why or why not?
What about Subliminal Perception or
Communication?
The Case of the California Mothers and the Neighborhood movie
theatre
So, what have we learned so far about perception?
At least:
1. We can focus on only one thing at a time.
2. We see what we are.
3. Anything else?
The next slide adds to the list.
Accuracy and Inaccuracy of Perception
Is influenced by:
1. The most obvious
2. First impression
3. Similar to us
4. Negative
5. Blaming the Victim
So, do men and women see differently, in other
words, have unique perceptual screens?
Why?
How?
In other words, is perception biological or cultural?
Does it matter? Why?
How does PS effect communication between men and
women?
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