...

DAFTAR ISI

by user

on
Category: Documents
3

views

Report

Comments

Transcript

DAFTAR ISI
DAFTAR ISI
Halaman
HALAMAN JUDUL.....................................................................................................i
HALAMAN PENGESAHAN......................................................................................ii
SURAT PERNYATAAN KEASLIAN SKRIPSI.......................................................iii
KATA PENGANTAR.................................................................................................iv
DAFTAR ISI.................................................................................................................v
DAFTAR GAMBAR.................................................................................................viii
DAFTAR TABEL........................................................................................................ix
LAMPIRAN..................................................................................................................x
BAB I RINGKASAN EKSEKUTIF.............................................................................1
1.1 Deskripsi Konsep Bisnis.............................................................................1
1.2 Deskripsi Bisnis..........................................................................................6
BAB II ANALISA PELUANG BISNIS DAN IDE PRODUK..................................10
2.1 Analisis Peluang........................................................................................10
2.2 Analisis Ide Produk dan Pasar..................................................................26
BAB III ASPEK PEMASARAN................................................................................33
3.1 Strategi Pemasaran....................................................................................33
3.2 Bauran Pemasaran.....................................................................................37
3.3 Perkiraan Penjualan..................................................................................39
BAB IV ASPEK OPERASIONAL.............................................................................42
4.1 Peralatan dan Kapasitas Produksi/Operasi................................................42
4.2 Proses Produksi/Operasi...........................................................................47
4.3 Lokasi dan Tata Letak (Lay Out)..............................................................51
vi
Universitas Kristen Maranatha
BAB V ASPEK SUMBER DAYA INSANI DAN MANAJEMEN..........................54
5.1 Struktur Organisasi...................................................................................54
5.2 Waktu Kerja dan Kompensasi..................................................................59
5.3 Standard Operating Procedure.................................................................59
BAB VI ASPEK KEUANGAN..................................................................................66
6.1 Kebutuhan Dana........................................................................................66
6.2 Sumber Dana.............................................................................................71
6.3 Proyeksi Neraca........................................................................................73
6.4 Proyeksi Laba Rugi...................................................................................74
6.5 Proyeksi Arus Kas.....................................................................................77
6.6 Penilaian Kelayakan Investasi..................................................................78
Penutup......................................................................................................80
DAFTAR PUSTAKA.................................................................................................83
LAMPIRAN................................................................................................................85
DAFTAR RIWAYAT HIDUP (CURRICULUM VITAE)..........................................98
vii
Universitas Kristen Maranatha
DAFTAR GAMBAR
Halaman
Diagram 2.1 Matriks SWOT.......................................................................................21
Diagram 2.2 Matriks BCG..........................................................................................23
Diagram 2.3 Matriks Grand Strategy.........................................................................24
Gambar 2.1 Tren Populasi Peningkatan Kebutuhan...................................................28
Gambar 2.2 Tren Populasi Peningkatan Konsumen...................................................30
Gambar 2.3 Tren Permintaan Sepeda Motor..............................................................31
Gambar 4.1 Diagram Kerja.........................................................................................50
Gambar 4.2 Blue Print Tampak Luar.........................................................................51
Gambar 4.3 Blue Print Tampak Dalam I....................................................................52
Gambar 4.4 Blue Print Tampak Dalam II...................................................................53
Gambar 5.1 Bagan Organisasi....................................................................................55
viii
Universitas Kristen Maranatha
DAFTAR TABEL
Halaman
Tabel 1.1 Bengkel Motor di Indonesia.........................................................................3
Tabel 1.2 Sepeda Motor yang di Service di Bengkel Harapan Motor Tahun 20082014 ..............................................................................................................................6
Tabel 2.1 EFAS...........................................................................................................13
Tabel 2.2 IFAS............................................................................................................16
Tabel 2.3 Matriks Profil Kompetitif...........................................................................19
Tabel 2.4 Data Penjualan Motor Tahun 2010-2014....................................................27
Tabel 2.5 Perkembangan Jumlah Kendaraan Bermotor Tahun 2000-2013................29
Tabel 3.1 Perkiraan Penjualan Triwulanan Tahun 2015-2017...................................40
Tabel 5.1 Standar Operasional Bengkel Harapan Motor............................................60
Tabel 5.2 Standar Operasional Prosedur Service Sepeda Motor................................61
Tabel 5.3 Prosedur Service Jemput Bola....................................................................63
Tabel 6.1 Aktiva Tetap...........................................................................................66
Tabel 6.2 Modal Kerja................................................................................................69
Tabel 6.3 Pembiayaan.................................................................................................70
Tabel 6.4 Neraca.........................................................................................................73
Tabel 6.5 Proyeksi Laba Rugi Tahun 2015...............................................................74
Tabel 6.6 Proyeksi Laba Rugi Tahun 2016...............................................................75
Tabel 6.7 Proyeksi Laba Rugi Tahun 2017............................................................76
Tabel 6.8 Arus Kas.....................................................................................................77
Tabel 6.9 Kelayakan Investasi....................................................................................78
ix
Universitas Kristen Maranatha
LAMPIRAN
Halaman
Foto 1 Aktivitas Mekanik...........................................................................................85
Foto 2 Aktivitas Mekanik...........................................................................................85
Foto 3 Peralatan & Perlengkapan Bengkel.................................................................86
Foto 4 Peralatan & Perlengkapan Bengkel.................................................................86
Foto 5 Bagian Dalam Bengkel Harapan Motor..........................................................87
Foto 6 Peralatan & Perlengkapan Bengkel.................................................................87
Foto 7 Peralatan & Perlengkapan Bengkel.................................................................88
Foto 8 Peralatan & Perlengkapan Bengkel.................................................................88
Foto 9 Aktivitas Mekanik...........................................................................................89
Foto 10 Aktivitas Mekanik.........................................................................................89
Foto 11 Peralatan & Perlengkapan Bengkel...............................................................90
Foto 12 Aktivitas Mekanik.........................................................................................90
Foto 13 Bagian Dalam Bengkel Harapan Motor........................................................91
Foto 14 Aktivitas Mekanik.........................................................................................91
Foto 15 Aktivitas Mekanik.........................................................................................92
Foto 16 Aktivitas Mekanik.........................................................................................92
Foto 17 Peralatan & Perlengkapan Bengkel...............................................................93
Foto 18 Peralatan & Perlengkapan Bengkel...............................................................93
Foto 19 Bengkel Harapan Motor Bagian Spareparts.................................................94
Foto 20 Bengkel Harapan Motor Bagian Spareparts.................................................94
Tabel 1 Data Penjualan Motor Tahun 2010 ...............................................................95
Tabel 2 Data Penjualan Motor Tahun 2011................................................................95
x
Universitas Kristen Maranatha
Tabel 3 Data Penjualan Motor Tahun 2012................................................................96
Tabel 4 Data Penjualan Motor Tahun 2013................................................................96
Tabel 5 Data Penjualan Motor Tahun 2014................................................................97
xi
Universitas Kristen Maranatha
Fly UP