...

DAFTAR PUSTAKA

by user

on
5

views

Report

Comments

Transcript

DAFTAR PUSTAKA
DAFTAR PUSTAKA
Anoraga, Pandji. 2000. “Manajemen Bisnis”. Jakarta: PT. Rineka Cipta.
Arikunto, Suharsini. 2006. "Prosedur Penelitian Pendekatan Praktek". Rineka Cipta.
Jakarta.
Assael H. 2001. Consumers Behavior and Marketing Action, Edisi 2. Kent
Publishing Company. Boston Massachusset, AS.
Assael H. 2002. “Consumers Behavior and Marketing Action”. Edisi 3. Kent
Publishing Company. Boston Massachusset. AS.
Atkin, Charles dan Martin Block. 1983. “Effectiveness of Celebrity Endorsers”.
Journal of Advertising Research. 23 (Feb/Mar), 57-61.
Applbaum, Ronald L.; Anatol, Karl W.E. 1973. “Dimensions of Source Credibility :
A test for Reproducibility”. Speech Monograps, 40. 231-237.
Berlo. David, K. Lemert. James, B. Mertz, Robert. 1970. “Dimensions for evaluating
the acceptability of message sources”. Public Opinion Quarterly. Vol. XXXVII
num 4.
Berman, B. and J. R. Evans. 1995. “Retail Management : A Strategic Approach”. 6th
Edition, Macmillan Publishing Company.
Buchari, Alma. 2004. “Manajemen Pemasaran dan Pemasaran Jasa”. Edisi Revisi.
Bandung, Alfabeta.
Cooper, Donald R and Schindler, Pamela S. 2003.”Business Research Methods” 7th
Edition
Dow, Charles. 1999. “Six Basic Tenets Of Dow Theory”. The wall street journal.
New York.
Dyson, A and Turco, D. 1998. “ The State of Clebrity Endorsement in Sport”, the
Cyber Journal of Sport Marketing, Volume2, Number 1.
Eko. W. 2010. “Tiga Rahasia Yamaha”. Majalah Marketing, edisi maret 2010.
Friedman, M. 1953. “The Methodology of Positive Economics”.Essay in Positive
Economics, Chicago Press. Chicago.
Griffin, W. 1967. “Journal of Business Communication” 4: 72-73.
Hair et al. 1998. “Multivariate Data Anaysis”. Fifth Edition, Prentice Hall. Upper
Saddle River: New Jersey.
Universitas Kristen Maranatha
Hasan, Iqbal. 2002. “ Pokok-pokok Materi Metodologi Penelitian dan Aplikasinya”.
Ghalia Indonesia, Jakarta.
Horai, J: Naccari N & Fatoullah E. 1974. “ The Effects of Expertise and Physical
Attractiveness Upon Opinion Agreement and Liking”. Socionetry, 37.601-606.
Hovland, Carl. Irving L, Janis and Harold H. Kelly. 1953. “ Communication and
Persuasion: Psychological Studies of Opinion Change”. New Haven: Yale
University Press.
Jefkins, Frank. 2006. "Periklanan". Edisi ke - III. Erlangga. Jakarta.
Kaikati.J.G. 1987. “Celebrity Advertising, A Review and Synthesis”. International
Journal of Advertising, 6. 93-105.
Khatri, P. 2006. “Celebrity Endorsement: A Strategic Promotion Perspective”.
Indian Media Journal, Vol.1 No.1.
Kotler, P. 1995. ”Manajemen Pemasaran : Analisis Perencanaan. Implementasi dan
Pengendalian”. Penerbit Salemba Empat. Jakarta.Leon G, Sciffman & Leslie
Lazar Kanuk, 2004. “International Edition Consumer Behavior, 8th Edition”,
Prentice Hall. New Jersey.
Kotler, Philip. 1997. “Manajemen Pemasaran Analisis Perencanaan Implementasi
dan Kontrol”. Jilid 1. PT. Prehalindo. Jakarta.
Kotler Philip. 2000. “Manajemen Pemasaran Analisis, Perencanaan Implementasi
dan Pengendalian”. Alih Bahasa; Jaka Wasana; Jilid I Jakarta : Erlangga.
Kotler, P & Amstrong G. 2001 “Prinsip-Prinsip Pemasaran” PT. Erlangga, Jakarta.
Kotler, P. & Armstrong, G. 2004. “ Principles of Marketing”, 10/11th edition.
Kotler, Philip. 2005. "Manajemen Pemasaran ". Edisi ke - II. Gramedia. Jakarta.
Kotler, Philip & Keller, Kevin Lane. 2006. “Marketing Management. 12th edition”.
Prentice Hall. New Jersey.
Lutz, R. J. Mackenzie, S. B. and Belch, G. E. 1995. “ Attitude Toward The Ad As a
Mediator Of Advertising Effectiveness: Determinants and Consequences”.
Maddox, J. E. and Rogers, R. W. 1980. Effects of Source Expertness, Physical
Attrativeness, and Suppoting Arguments on Persuasion: A Case of Brains Over
Beauty. Journal of Personality and Social Psychology, 39 (2). 235-244.
Maholtra, N. K. 2004. “ Marketing Research: an applied orientation”. 4th edition.
Prentice Hall. USA.
Universitas Kristen Maranatha
McGinnis, E. and Ward, D. 1980. “ Better Liked Than Right : Trustworthiness and
Expertise as Factors in Credibility”. Personallity and Social Psychology
Bulletin, Vol.6, 467-472.
McCloskey, Deirdre N.1996. “If You're So Smart: The Narrative of Economic
Expertise”. Chicago, IL: University of Chicago Press.
McCracken, G. 1989, in Lukas, A.B & Seno, D. 2005. “The Equity Effect of Product
Endorsement by Celebrities”. European Journal of Marketing, Vol.41. 122.
Miller, G. R. and J. Baseheart. 1969. “Source Trustworthiness, Opinioned Statements
and Response to Persuasive Communication”. Speech Monographs.36, 1-7.
Mills, J. and Harvey, J. 1972. Opinion Change as a Function of When Information
about the Communicator is Received and Whether He is Attractive or Expert.
Journal of Personality and Social Psychology, 21, 52-55.
Mowen, J.C. and Minor, M.S. 1993. “Consumer Behavior”. Macmillan Publications.
New York.
Nazir, M. 1998. “Metode Penelitian”. Jakarta : Ghalia Indonesia.
Nazir, M. 2003. “Metode Penelitian”. Cetakan Kelima, Ghalia. Jakarta
Ohanian.1990. “Constructive and Validation of Scale to Measure Celebrity
Endorser’ Perceived Expertise, Trustworthiness and Attractiveness”, Journal of
Advertising, 1990 ; 3 ; Academic Research Library pg. 39
Ohanian. 1991. “The Impact of Celebrity Spokespersons Perceived Image on
Consumers Intention to Purchase”. Journal of Advertising Research, 46-54.
O’Mahony, S. and Meenaghan, T. 1997. “Research the Impact of Celebrity
Endorsements on Consumers”. New Ways for Optimizing Integrated
Communications, The Netherlands : ESOMAR, 1-16.
Sekaran. 2003. Research methods for Business: Skill-Building Approach. Fourth
Edition, New York. John Willey and Sons inc.
Sherman, H.1985. "Image Analysis of Cells in the Sediment”. Washington, DC,
Armed Forces Institute of Pathology.
Schiffman & Kanuk. 2000. “Consumer Behaviour”, 7th ed. Pretince Hall. London.
Shimp, Terence A. 2000. Advertising Promotion and Supplement Aspect of
Integrated Marketing Communication 5th Edition ; Alih Bahasa : Periklanan
Promosi dan Aspek Tambahan Komunikasi Pemasaran Terpadu, edisi ke-5 ,
Terjemahan: Reyvani Syahrial. Jakarta : Erlangga.
Universitas Kristen Maranatha
Shimp, Terence A. 2003. “Periklanan Promosi”. Erlangga, Jakarta
Shimp, A, T. 2006. “Periklanan Promosi”, edisi ke-5. Erlangga. Jakarta.
Shimp, A.T. 2004. “Advertising and Promotion”. 6th Edition. Thompson, USA. Pg
293-301.
Sugiyono. 2002. “Metode Penelitian Bisnis”. Jilid 1. Alfabeta. Jakarta.
Sugiyono. 2004. “ Metode Penelitian Administrasi”. Edisi 5, Alfabeta. Bandung.
Sugiyono. 2007. “Metode Penelitian Bisnis”, Cetakan Ke-10. Bandung : Alfabeta.
Suliyanto .2008. “Metode Riset Bisnis”, Penerbit Andi,Yogyakarta
Swastha, Basu ; Handoko, Hani. 2000. “Manajemen Pemasaran Analisis Perilaku
Konsumen”. BPEE. Yogyakarta.
Temporal, Paul & K. C. Lee. 2001. “Hi-Tech Hi-Touch Branding: Creating Brand
Power in the Age of Technology”.
Whitehead, Jack L., Jr. 1968. “Factors of Source Credibility”. Querly Journal of
Speech. 54, 59-63.
www.wikipedia.co.id diakses pada tanggal 29 februari.
www.astra-honda.co.id diakses pada tanggal 3 maret 2010.
Universitas Kristen Maranatha
Fly UP