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from' Syllabus ' ; ii tive.ft''T,
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from' Syllabus
; ii tive.ft''T,
Universtr
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UNMRSITY OF CALICUT ",
y
ioo
Duraiion of
.
Exam.
Firit Year lCompulsory erp*;
'
''f'
ur,dc?*l$'e1
Businese Environocnts and
policy
)V
3 Hourr
t
-
Second Year
VI
3
I Fourpapers of _special Groups
I
I
t
Placement Training
(ii)
voce
oR
r'/
(for
candidates'cnly)
L/
3 Hours
l0(
Grand total
.l,00(
Grcup
rl
|
t'-\a
@
z1
i4
lT
I
I
GroupB Marketing
d uork"tirs i,iu
Y
.;
ti'tr
p Marketr
Marketi
lP
,
3 lotcrnat
4 Salel M
ertisiDg \_-
.rllrial
I
i
rl
il
,i
ir
'r*,
i[
Pa pers
ft
I
i,,
Pro iect Report and Viva-vocc
Business practice
Private
\
Hours
iX'If""T8;J,itT'f '"F'f'o' i f,:il:
"lii
X . . ti)
and viva
]!I
2
3
4
-.h^n.
gement
'-
'eloPment
oDs--
--
Retationr ;
-'
^.
1\ '
\
Nl-
e/+t'r'
UNIVER,SITY OF CALICUT
of Study/Scheme of Examinatioo under the rcviscd
M Com.
Mar.
Duration of
Titlc of the Paper
Exrm. Markc
.. )
.-+
I
I
r
i:.t
( ear
icompulsory Paper)
't Businesr Environoents aod Policy
r*
!' , A Management Accoun. - and Financial
. - Conlrol
. r..'
I Atr Financial Information tfstcm and
Computer Applicalions-I.
rj IV Quantitation Techniqugs ,/
) Principles of Manaqemeot
3
Hourr
100
3
Hours
r00
3
Hours
Hours
100
3
3
Hourr
100
3 Hours
3 Hours
3 Hours
3 Hours
100
100
100
3 Hours
100
100
Second Year
VI
VII
VIII
.X
Four papers of Spccial Groups
AorBorCorDorEor F
Ix
(i)
Placement Training and Viva voce
OR
(ii1 Proiect Report and Viva-vocc r''
Business Practice (for
Private candidates only)
Graod
total
r00
1O0O
prp.rsfSuU;ects undcr Special groups
Frnance
Group
al Accountingg, I
(i'
(D t-Advanced Cost Accouoting org
(Y
aod Portfolio Managemett n
):J Security Analysis
rr^l^^--^-.
Frnaocial .tlanagemeot
; 4^ n----^i-r
Y
Group B Marketing
O lr{arketing bractice
(JJ Marketrng Researc\
1 nternatioinal Markiting---
+
I
s.t.r M.;ag;;;i"oa"a{u.ttising,,,-
Group C-Persoonel Management ard lndustrial Rclatioar
I Personnel Management.
2 Training and Development *3 Industrial Relations -,
4 Labour Welfarc
,@F1"'+
I
-l
2
Group D-'Accounting and Taxation
. . I Advanced Finanqal Accounting (Common to Papei I bf
Group A)
rnonulp}.
v.ra
tctrt
f,t^or{
@
3
'aration I
Taxation Il
Group E-Co-opcrative Management
4
I
2
3
4
Co-operative Managemu'nt
Co-oparative Law and Adnrinistrairon
Admrnistrative Management
Co-c,perative Busrness Environment
& Policy
Group F - Audit and Control Sysiems
I Auditrng Principles and Practice
2 lntcrnal Audit
iPa
3
4
Management and Operaticns
Reporting to Mlrnagcment
\ ri
Audit
per X-I'laceme nt Tiaining and Vrva-Voce
Or
Projcct Work and Viva-Voce
Guidrline: l'or cooducting (r) Plr.cement training and
V
rva-voce
1ii) Projcct Work ;nd Vrva Voce.
(i) Placement training and Viva Voce:
Students lor wh,-rm placemcnt in a business enterprise can be
arranged or students who are sponSt red by a business enterprise
fr.r a placemen( for a oeriod of at least I0 tvieks at the end of, the
6rst year orthe second year o1'th.e coulse mav b: con.idered lor this
oi'tion viz Placement Tlriniug anr: 'Viva Vcce. The request ftrr
lhrs opt:on must be appiovcd by the H. O. i.). trelbre tl.,e stu(Jent
actulllly cr.mmerces the placemtnt trairrng. Before gitrng approval,
thc Ftr.O D. must make sure that the business enterpnse where the
trainrng wil, be uncjcrtaken will prlvide rensooable opportunrties for
observation and learning atleast a part of the activit.te$ ol that
business. At the end of the placement period, a true record of the
actrvities and experience of the student shall bc submitted to the
H. O. D. in about 25 pages. The last date for tbis purpose may be
notrfied separalely.
The written record of the placenrent training shall be valued
by the H O.D. or his nomince for a total of 50 marks (mainly on the
of the student to under stand the realities
ard to present tbem in an aopropriate
I'orm and style) for a rotal ol 50 marks.
l t
The viva-voce shall be conducted at the end of the second'.ear I
and it shall be alone alongwith an exrernal examiner rppointed by the "'
Uoiversiry. The viva-voce will carry s total ol 50 marks which wrll
basis of the ability
experienceri during placemett
he awarded jointly by the H O.D. or his nominee and the external
.
r
I
A
a
J
examiner. The viva-voce shall be partly based on the written record
given by the student on the placcment trainrng and partly on'the
suhjects he has studied io the sccond year of the corrtse.
1ii) Project Report and Viva-Voce:
Students may opt for Project Report and Viva-voce (in lieu of
placement trainrng and Viva Voce). A studv for Froject Work should
centre around a practical business probrem and shall be so chosen
that there is scope for collection of pirinary date, analysis with the
cal tools and the findingn are likely
use of statistical or
to lead to meaningt
suggestioos. The exact topic
-to for
project work wrll be
and assigned by the H O.D.
each
student opting for it at the commcncement of the second year anrl
the work will be done under the s'rper,isron and gurdrnce of a
partment- 'fhc Guides t,, s<s,gned dre expec ted to
experience in the broad area of rhe subject chosen
k
The Project i<epi,rt
12 copies) is to be in a tvped forin and slrould
rot excced 100 :,ages ot quartcr siz.:. It sht,uld conrai;r the irnalysrs
<rf the nroblern/data, rhe findings and suggestrons al ,ng rvith a
descrrption of the na! ure of the proble m studied, thc cib ir ctive the
date base, the meihodology and a seiect bibliograpby.
The Proj:cr Report wrll be valu,:ci indcpendeuiiy 'oy two examiners
(as d,)De rn thc case o[ written papers) for a toral of 50 marks.
(The crireria for evaluarion may be as t'Allorvs .....Merhcrdology l0;
Analysis: 2Al- Relevance ot' the findings: l0 and Format-.and
presentatrcrn: l0 : 50 Mark-c)
Tbe Viva-Voce wrll be bes,eC partly on the Project Report and
partly on the subiects studied io the s'econi y.".. tt wiI be conducted
by the Projecr Guide and the Exrernal examiner whc valued the
Project Report, for a maxirnum crf 50 marks anrl is to be awarded
jorntl.y by thern.
M. Com. I vear
Compulsory paper - Paper I
BUSINESS ENVIRONMENT AND POLICY
Dynamic setting of the business. Economic, social Political aud
legal changes affecting business-ldentrfication of internal and external
factors iocludrng corporate policics, plaoo, strategics and goals.
-/'
DL
.t
Act
'^-'
1958.
!".iif
Responsibility
Books recommended:
I D. Amarchand
2
3
4
5
6
7
8
of
Business
- Conceot of Social Audit (control of Pollution in !ndia'
Government and Busineis (Tata
B. S. K. S. ChoPra
MoGraw Hrll)
Business Esvironment (timcs reseerch
cY and Bhvironment
anaSemeDt in lndia
V. P. Michael
N. K. SenguPta
(vikas)
Francis Cberuvilam
M. V. DhandaPani
A. N. ChakrabottY
B. S. K. S. ChoPra
ilusi
oe'ss
Environment (Himalaye)
MRfP Law aod Practicc lSultan chand)
A Compendium of MRTP Act
(Taxman)
ilusiness i'olicy for Iodian Indurtries
(Timcs Research Foundation)
M. Com. I Year
ComPulsorY PaPer - PaPer
II
t,r
\
MANAGEMBNT ACbOUNTINC & FINANCIAL CONTROL'
lManagementAccounting_Meaning_Scope_Functions-lnter.
iclationshiP with other subjccts,
><
ing capital expenditure requiremcnts
nt _ expaDsiuns.
'
portance c
of cost of
ghcd avera
pts, nature_llmitations.
portance Cost_Volume._
nalysis _ Margi of safety _
chart for marginal cos[ing
reports.
Books recommended:
I
3
4
Dr. S. P. Guota
&, Goval
R. K. Sharma, anit
2 ,Manmohan
5
Management Accounting
Principlo of Maaagemcit Accounting
S. K. Gupta Management Accounting
N. Maheswari,
G- B. Gupta Financial Management &
corporatc
Anthony R.
1",i1h,,,,
S.
ri.
iffi:ltffilt
6
6
7
8
J. BettY
Nelson A Tom,
Miller Paul B.
Brown & Howard
Management Accounting
Modern Madagement Accounting
Principles and Practice : of Managcment
Accounttng
IIIM. Com. I year (Comnulsory parer) Paper
ANr)
FINANCIAi lr',ionuA 1l9l\'^ sYsTL',M
COIVTPUT ER APPLICATIONS
I
a)
str
MIS
ut"J'nirnglManagement science Organisational
concePt-
ms
comPuter Processlng'
sis and design'
srng and organisational responses
nts.
sY!telns -InfL'rmation network
ut oo- itq'irements Levels of
n requirements -'ModularrtY as
g functions - outPut for users'
e
d
exteDt of Man/Machine interaDevelonment
of ComPuters for
ms and-managerral decision making
OC€SSOtS
-
ioPut/out-
omPuter-
I
-
Environmen'al Drvision.
Indent ficat,on Drvision
6 Procldure Division- OPF i\, CLOSE, READ, WRITE
staterrents. N'love siatcment- GO/STUP/RUN statements Proc.dure
Drvision section'Pile sectioD, WorkrnE section' linkage tection
linkage secrion condition - Re!ation condiiions, class conditions,
classlcndrt', 11s, ge6dition-no conditions, combtred conditionsI f stateruent ., clause differ ent cla uscs-Data divisi r n-- Date structureFile se'tion---rvorking scclior), lrnkage s'ctioD, data descriplion eotryievel No's filt"r picrdie tlause, usage clause value clause, Blaok when
Zelo clause. rede6nes clattse oceurs clause. Header.
statcmcnt.
8 Arlditional facilities of COBOL
Proccdure Drvjsitrn.
Books recomntended:
I H D Ctif ron
2 Andersi,o R.G.
5
6
7
John Evans
Radley
T.R. Prince
G.W.
.
+9
sl0
6osford
lic & Ross
GoDEan & Rrby
B.
L,
Sarda
under ,Data Division aod
Busi :ess Data Systdns lPrintice Hall;
A
conc,se Dircug'rf
of Data,
I'rocessing
and Conr,i;uter Tdrms (Pitman'
Computer, Part I-Desigos of a MlS.
Moclr--rn lnformatron Systems Designed for
Decision Suoport (Addition-Wesley;
Managemenr Information Systems
(International Text Book Co , Ltd.)
Information Svctems for Management
Planning and Control (Richard D trrwin
lr-c.)
Inlormaticn system for Modern Management (Prentic,-Hall of ln lia)
M lS nranagemeot Dimensions (Hoiden
Dav, lnc.l
CO
BOL Programming with Business
Application.
9<-
-/8
Rajaram
Triance
1l
V.
t2
J. M.
COBOL Programming
COBOL Programming
M. Coo. I year (Compulsory
Paper
Faper)
IV-
Co-quantitative Tecbnrque
Tbe aim of this course of study rs to presert clearly tbe quantitative techniques most commc.nly uied in'business. ,vratheriarical
derivation of any formula is liot cxpected. Exrrciscs to lllustrate
application of tbe various techniques discussed in rhis topic may bc
drawn as far as possiblc from business and other behavioural sciences.
Course outline:
concepts-Definition of Probability:
nmatiu Appro,och and Pcrsonalrstic
abilrty: Addrtion & MultiplicationI heorem.
2 Probability Distributions: Raridom Variables-Mathematical
Expectation. Binomirl, Poisson and l'.lormal Disrributionr-Properties and appiications of the prc;babiiity distrihutions.
3Cueeand
co
4Qlsesof
variation
Partial
oll
ea
chart, c-Ch:rr, p-chart and np-chart. Application and use
charts.
Range
of cortrol
5 Samplicg:
6 S
and level
Mean au
Sampling distribution- central limit theorem.
1'esting oi hvpoihesrs-.Critical region
pe I Error and typc II error-Tests for
ts for DrflrreDce bctw-.en means ao<I the
diffurenc-e of propertions-Tests for homogeneity of vanauc(s (F Test).
X
Test
for Goadness of Fit.
7 Analysis of variance: Introduction One-way and Two
way clrrssificatioa-Application and uses.
8 Ooerations Research: Developurent of O R. Characteristibs
Scieotific Metbod in 0. P. - Necessity in rndustrv scope Phases
of O.R --Types of models-Different tools used in O R.-Constructrng
the model-liroitarions of O. R.
9 Linear
ng: Nature of Line
ming Problcm
Programming prob
hical solution
-Formulation
of the Linear
ing problem-Adva
linritations of
Graphical solution-Uses and Limitations of Liorar programming.
l0 Managerial Decision fheory: Basic concepts: Actions of
strategies, stages of Nature, outcomer, pay-offs or uriliries, opprrrtuDity
loss or regret.
Quantitative approach to managerial decision-making:
Decision making under certaiDty (with a srngle objective and with
multiple objectivec)
,
a
e
,
*-'9
babilistic outcomes); The concePt
i I od,ff.t.o.e probduilities - valu e
oPPortunitY loss'
: APPlication of^the criteria
(Maximax), Regret (OPPortunt'Y
of
intY
,:
D' veloprnent, .scope and application- of netin usrng nctrrork
work tecbntques u^t:q i'";;;;i;*.. difficult"rs
between PERt
computations
CPM
-Diffcrence
methods-PERT an'i
and CPM.
THEORY Waitins Line models -single facilitv
12
I
I
PERT & CPM
:
QUEUING
-:
waitine--Lrne modets'*Itf,'-ionnite^ inptrt
ffiiliii ;;,;s_-li;;';J.r,
sources - Multrple service
sources-Monte carlo
input
*itn infinit6
stmulatron.
Books Recommended :
I Mendenhall & Reinmuth
2 Fadil H ZuwaYlif
3 Edwrn Mansfield
4 N Paul Loomba
5 Donald L Harmett
6 Sanchetii & KaPoor
7 Joseph Newmark
8 Gupta & Manmohan
9 Sathianalayana and Lalitha
Ram.n
l0 C. R. Kothari
1l Rurell L Ackoff &
Naur ce W Sesieni
Taro Yamaoc
12
13 William C House
14 Richard I Levin &
Charles A KirkPatrick
GuPta &
' 15 Premkumar
DS Hrra
16 T LuccY
Statistics for management and
economtCS,
Applied Business Siatistics
Statistics
t'.'r
Business
and Econo-
mrcs.
Management AQuantitative
perape.ilve.
lStat stical methods'
Star
istics.
& Frobability io Modern
life.
Oferations Research and quautitative AnalYsis.
Stattsr.ics
fufonug...nt Operations
Research'
An introduction to OPerations
Research'
Fundamentals of OPerations
Research.
Stat,stics
-
Analvsis.
-Operitions
An IntroductorY
Research
-An
introdu'
ction of Modern aPPlications.
Quantitative aPProaches to
Management.
Operatiros Research-Au
introductionQuantitative Techniques.
7
r-l--M. Com. First Year part t (Compulsory subject) papcr V
PAPER V_ PHINCIPLES OF MANAGEMENT
I
2
Evolution of Management Thought-Diffefent scbools of Thought.
Decision Ihe,rry : --
3
Planning:--
v) Means crl delegation--Deregation of Authority-peter prinriples.
vi) t).rgaoisation Dynamics-Growt_h of pattern of Organisation _
Horizcntal and vertrcal growth - Mithodsott-g-r'pirgl"t,ui-
5
6
t
ies.
co-ordioation : Economic basis of Management -Methods of
achieving co-ordination- Functrons of co-Srdination-becision
making aud co-ordination _planring aud Co_oiaination..
on and Communication, l\4orivation and
of communication.-patterns of Comr bservation. colfusion by passing_ All
ers of Communicatron-
f
\
X
11
tsooks Recommended
:
I Terry
2 Druckero Petor
3 Koontz. Harold and
Cyrrl O' Donnei
4 Shymal Banerjee
5 L. M. Prasad
6 Allen, Lous A
7 Davat
8 V. S. P. Rao and
9
10
P. S. Narayana
P. N. Rastogi
Newman, Warren &
DL
of Management
The Changing World of tbe
Prirciples
Executrve.
Principles of Management
Principles and Practicc of
Management (O.ford i BH)
Prrnc,ples of Management
Mana gement and urganisation
Management Procers
Pr nciples and Practice oI
Maribgement lKonark Publishers)
Intellrgent rvlirnagemerir Syslems
1Affili ted East-West Press)
The Process of N{anagement
II Year- Group A-Accounting and Finance
PAPER I-ADVANCED FINANCIAL ACCOUNTING
-/a'
Accouots from iocomplete records"
Amalgamation, Absorptron and Extcrnal reconstiuction of cirmpaoles -lntcr cornpaDy owing - inter comrlany ltoldrr:gs internal
ieconstructron -scheoe of capital reduction-Stops f,rr reconstructioo.
M. Com.
1
2
Liquidaiioo
of
companier-Meaning - Met
din-u
up
-
accouutDellcicr
staternetrt
Liquidator's Final Statement cf ,\ccounts
of Accounts'
Valuatroo of a share-used for valuation- internai and exteinal
fact.,rs influencing share valtres-Mr'thods of valuaiion of difler-
Preparati,,n of statement of affairs-.
6
ent types of shares vaiuaiion of goodwrll --Metbods
Voyage accouDts- Inver tment acc()uots-A ccountir;g
and empties Farm accounts.
Iosurance clainre Loss by fire and loss of profit.
7
Govelnment accountrng system
5
: specia!
for
packages
features- distir:ction
between goverDmeot and commercial accountrDg systems.
,9
8
10
Accouoting for price level cbangcs-methods : CPP and CCA
Human Resource Accouoting-Mr-aning-need Social--Accounting.
Inrcrnational accountings staodards-need-formulation of stan-
dards-Accouotiog standaros rn India-Recsnt trends iri presentation of company financial Etatements.
a
7
,
f<
'\7
--
D
Books
I
2
3
4
5
6
7
8
Picles
H. Cbakrborthy
Sukla and Grewel
Jaio and Narang
Accountancy
Advanced Accountancy
Advarrced ,{ccounts
Advaneed Accountancy
Sen Gupta
Iofl tion Accounting io india
Sidncy l)avidson
Griles and Robbinson
B. D. Agarwal
Human Asset Accounting
Advanccd Financial Accounting
M. Com.
II
Inflation Accounting
Year Group A-Accounting anil Financc
Paper II
ADVANCED COST ACCOUNTING
i. Methods of costing-Unit costing, Job costing, Operating
cgsting, Operatron costing, Contract costin g, Process cortrng-eqivalent
pdoduction-by-producrs and jornt product.
2. Cost-Ledger Accr unting Reconciliation of Cost and financial
accounting iocluding third entry mtthod.
3. Standard Costrng snd various analysis-advantages and limitationr-establi.hment of standards. Analysrs of variunce-l\'laterial,
labour, overhead variances-capacity varience calender variance sales
vanaoces-value method and oargin method-presentation of varianceDisposal of variance-Accountrog methods-single, partial and dual
plans-comparison
valuatioo.
of
accouDtiog methods standard
cort and
stock
4. Uniform costing-need-areas covered, advantages anC
5. Inter-firm comparison-meaning-need-procedure for inter-firm
camparison-use oi ratios-advantages and linritations.
6. Value of analysis-meaoing-procedure-advantages cost reduIimitations.
ction and cost conrrol-areas of coct reduction-techniques of
reducticn-productivity-impro, ing prod uctivity.
cost
7. Cost-Voluroe-Pro8t Analysrs and decision making. Differential cost analysis.
8 Cost audrt-audit-objectives-benefits-cost audit Vs financial auditorganisation and programme-Types cosr audit relating to material
labour, overhead, deprcciati.'rn, capital cxpendlturG and capacity
utilisation.
9 Cost reduction-Value analysis-Productivity-operations Rerearch aod cost accountant-Techniques of operations research-Graphical.
metbod, simpltx metho'J-Ltnear programing-PERT, CPM Buildrog
the net work-advaotages of net work tecbnrques.
l0 Cost rcporting
'l-
IE
Books Recommendeil
Wheldm
I
2
3
4
5
6
i
WeltmerHorngreen
JCWA
Babadosh, Bauarjee
N. K Prasad
tvtl .a,gur*at
Blocker and
Cost Accounting and Costing Mcthods
Cost Accounting
Cost Accoun ing
Cost Audit rn Drfferent Countries
Cost Accounttng
Cost Accounting
Theory and ?ractice of Cost Accounting
M. Com II Year Group A Accounting anril Fioance
PaPer III
ANALYSIS AND PoRTFoLIo MANAGEMENT
/arX6unITY
investment hoidings-securities portfolto
Protol"olio analvsis-Historical Background'Ground Rulcs'
Assumptions concepts-Markowiry Efficient Frontrer-Markowity DiveiiiOcation-ettitudes torvards Rcward and Risk-Optimum Portfoliocapital Asset pricing theorY.
7 Portfolio theory and risk manageulent-portf<rlio problems.
: Frinciplcs of Investments Text and
I Leonard Wrrght
5
2
3
4
5
6
7
cases
Fisher Jordan
E Brocee Fredrikson
Harry Saurain
(Pretice Hall;
Francis & Archer
(Prentice Hall)
John Bowyer
Brislon R. J.
(Gcorge Allen)
Security Analycir and Portfolio
Maoagcment
Fronteers of Invertment AnalYsir
Investment Management
Portfolio Management
fnvestment Analysis Maoagement
Tbe Stock Exchange and Invcstmeot
Analyair
t4
M. Com. ll;r-iar. Group A Accounting and Finance
_/
PaPer lV
,/
\\-/,/ FINANCIAL MANAGEMENT
1
Meaning of business finance-linance functirrn- obiectives
of capltai struc!ureoach- I raoitrr nal and
apitai structure-ovr:r
s,
3
coDsequences aod
Leverage-operating aod finaocial-measurement and effect.
approaches to fnanclng currc.nt assets-hedging-conservatrve and aggrc-
ssive
approaches.
'\-
F
a
BOOKS
I L. J. Gihman
2 LO Schalland
C. W. Haley
Principles of Managerial Finance
Financial Management
x
t5
Arthur J Kewo, David
F. Scott, John D.' Martin
and J. W. Petty
4 J. F. Westor and Pugere F
5
6
7
_
Basic Financial Managoment
Managerial - Finance
Brigbam
Financ,al Management & Policy
J. C. r/an Horuse
Financial l\il anagemeot
Prasanna Chand a
Financial Management
M. Y. Khan and P. K. Jain
tv[. Com. II Year Group B Marketing
Paper
I'
KETI:TG PRINCIPLES AND PRACTICE
[mporttnce-historical evolutioo -conceptsIntroduction:I
functions t>[ marketing --Marketing system - arketing mix 'planning
1
s1 mzr(s[r ng- F la n n rng proccss-market aggregatioo-markei scgmentat-
and benefits
Meaning-ProduotLine-Product mix-product Life
cycle-product plann ng aod development-product policies and strate-
ion
bases
1 pled'ct:-
rtiseme rrt -Need <.rbjcctives.
6 Drstrrbutidn:- Channels-Role of intermediaries-direct and
of di.tribut:on
7 Cltssification of l\'1 arketing:- Agricul(ural marketing-Industrial marketing-service-marketing functionwise-product-wise.
8 Government and Mrrk:irog -Goveramont as a coosumer
protec
ind irect-cost
pUrchase procedure of Govt. dcpartments variOus meastlre
consumer inte rests in lndia.
Books Recommendcd
t Philip Kotier
2 Macmillan
3 T. A A. Latil
4 M. L. Mandell arrd L. J.
Rosenberg
5 D M. Phelos and
J H. Westing
6 Kotler/c cse
.7
Vijay K. Jain
8
Michael Rives
tO
Princirles ol Marketing
ctory Test
Marketing:
Marketing
nt in
Dcvelo-
ntries
I\{ arketing
Marketing Management
M aLketins Management aod
StratePv:
A Reader (['rentice)
MarKetrrrg MaDag€ment for Small
Business (Managemeot Publtsbrog
Companl,, Deliradun)
Marlietrng Handbook (Growcr)
t'
l6
m.
II
Year Group B Marketing
Papet II
MANAGEM ENT & ADVERTISE
t
Iniroduction-Evolution
of
M
ENT
Sales Management-Place
of
salcs
managemeot in marketiog management-sale.s organisation structurepurpose and types.
2 Planning of rales programme-Sales poteotial estimate-Sales
Forecarting-mcthods-sales terntones and sales quotas-sales Territory
control and sales routing maDaggement
3 Salcsmanship-Defnition-Tbeories of Salesmanship-AIDA's
Theory-"light set of circumst ancer" theory "Buying forrrula" theory
'Behavioural equation" theory-steps in relhng-prorpecting-qualities
of e good salerman.
4 Managernent of sales [orce.-recruitment and selection-traiuiogmotivating-controlhng aod compensating-appraisal and promotion of
salesDan
5 Salesman't work assignment-types of r,vork assigumentsproduct assignment-Assignment by ttp: and size of customers-Tcrritorial assignments-Time and activity analysis problems-Tr.tnsportatroorouting and scheduling-determrnation and adminisiration of saies
quotas
6
Sales bugcts-purpose-proc:dures
oI sales Cost Analysis distri-
bution cost aualysis-Sales control aud Cost Analysis Sales Audrt.
7
Salcs promotion-importance-trpes-prize schemes, exhibitions etc
Advertiscment-Role-objectives-characterrstics of, a good adver-
8
tisement-planning-oreparation-advcrtisiug mcdia-advertisement budgets cvaluation-advertisement of iudustrial products and consumer
products-types of advertising-primary and se lective demand advertrsing
product orinstitutional advertising-direct or indirect-advertising Vs
publicity.
BOOKS
I
Acharaya and Oovekar
2
Georga
3
Davis ood Mayanad
Rurscl end Beach
Patrick Forsyth
B Wright
Marketing and Sales
New
Techniques
Saies Managemeot
4
5
Management
Effective
for
Salee Mauagemetrt
Salesmanship
Sales Management Handbook
(Grower)
),(,
M. Com. Mear GrouP B Marketing
Paper III
RKETING
Introduction: Importence of marketing research-applications
I
of marketing researoh-benefits and evaluations-prospects of marketing
rcsea r ch- ForecastiD g tech niques
ch:- Steps in marketing
2 The Tactics
sampling construction of
research-research de
ata reporting.
toole-data collection
3 Product Research:- Need-stage of product developmentpackegc reEearch-evaluating potential market-Financo appraisal.
4 Consumer Research: Concept of creative
importance of consumer orientation rn marketing
research-nature-tcchniques-attitudc reserrch-limit
rerearch,
5 Sales Aoalysir:- Distribution cost analytis-aales c/ntrot
6 Advertising Research:- Mcdia research-measuring cffective-
rcscarch.
ncss-O versees mrrketing rosearch.
BOOKS
I
2
3
4
Bayd H. V. and
B Westfall
lrwon A. G.
Peerboy A. S.
Konrad & Erichson
Marketing Rcsearch
Marketin g Research Managemont
Ad vertiring and Rescarch
Mrrketing Rcaearch-A
Maoegement
M. Com. II Year GrouP B Marketing
Paper IV
_,-t
renNATloN AL M A RK ETING
I
markets
arr,rfi
Introduction-defnitioo-ecooomics
of
international marketinB
4 International promotional etrategy-Advertising agency-Advertising effectivcness-spCcial forms of international promotion.
-l
18
..5 .Pricing in international markets-Export price and terms-co.
ordioating prieing in internerional market control'techniques in internatioDal prrcing.
6
ing intellrgence-internationel marketing
inform
oi intorm-ation-TD:\-crport promqrron
counci
institutions ruch as STC;MMTC etc.'
'l
procedurcs
and
import
an j documentation-plttcrnr of
_
Fxport
India's
policy.
foreign trade,
erport procesring zone-flree zone-currcnt
import and export p rlicy of Gcvt. oi India.
BOOKS:
I Ellsworth
The International Economy
2 John Fayerwenther
International Marketing
3 Habrrllar
Memory of Intenational Trrde
4 Trapostra
lntcrnational Marketiog
5 Rogentlal
Tccbniquo of foreign Trade
6 Sirrnet
Practice of frame of foreign tradc
7 Import-Export prrlicy oI
the Govt. of Indra
8 M L Varmen
Foreign Trade Management io India
9
Branch A E
( Vikar.l
fiicments of Export Markcting &
Managemcnt (Chapman & Hall)
lI Year Group C-Pcrsonnel Manrgernert & hdurtriel
'Relations
Paper I-Pereonocl Maragenent
Policies.
- Recruitmetrtr selection and placement-job study to man specifrcatioos'-different sources cf recruitnrent-Internal iources, exiernal
BOOKS:
I Edwin B Flippo
Ma;hay & Tourington
Pr_inciples of. Personnel Managemont
(McGraw Hiil)
Dimonsions of Personnel Maoacrment
lVani Educetioo Bookt)
Personnel Managemeot 'fheory aad
Practice (Mecmillan)
F'ersooncl Manrgerreot and Industrial
Relations (Prenticc Hall)
Personnel and Industrial Relations:
A Mtnagerial Approach (Macmillan)
Personnel Managenent in todia.
Industries fAshish Publirhers House)
Thc Chraipg Naturc of personnel
Bhagoli*al
Personnel Management
2
3
4
N. K. Singo
.5
John B Minar and Mary
Greeu Miner
6
7
8
Daltor E McFerland
Dalc Yodcr
Gooalji
Mauagcment
Relations
PERSONNEL M
fcr
lI
&
Industriel
M. Com. II Year Group C
INDUSTRIAL RSLATIONS
TRAINING AND DEVELOPMENT
2rt
trainin g- EmPloYee orientationaining-Executive DeveloPmentex:cutive needs-Need for exe-
traioiog. nge^ds Job analysis for trainingfuf." ar"fitis-P"tfolmancc appraisal for traioing'
3
Identiffcation
of
6 Advancement'- Need for
olanning-promotion PolicY-Bas
Merit Vs sinioritY-Assessment
placement PolicY.
BOOKS:
1
Robert
L Gaig & Lester R Training and Development.Handbook
(American SacietY for l'ralntng
Bittel (Ed)
2
R. K. Mishra &
3
Mainlere/TromieY
4
Alan Munford
S. Ravisankar
dnd DeveloPment)
Management DeveloPment and
Training in Public EnterPrises
(Ajanta Publications)
DeveloPing Managerial Skill in
Organiiational Behaviour
(Priotice Hall)
Handbook of Mrnagement DeveloPment
(Grower)
M. Com. II Year GrouP C
t
I
2
3
4
5
Industrial Relations and Labour
Industrial Relationr
Management of Industrial Relations
The Couduct of [ndustrial Relations
Srivastava
Henry Richardson
Pramod Verma
Antoney
f.
D.
(ts
I
Publications)
i{umao Resources Management and
lndustnal Relations lLittle Brown)
Kochan & Barcci
M. Cono. I[ Year Group C
AND INDUSTRIAL RELATION
MANAGEMENf
PERSONNEL
--'/iapct IY
1'/l-ABouR wELFARE
f Labou
we
cla
wo
and
Soc
o work,
Wolfare
Wel
Lrb
ons
of indurtrial workers.
and Implications-aim-r of -socia
3 Social
rity idca in India-general conditions
s."urlty idea g
of workers-ret
4 social security Mcasures-workmonrs_ compansation Act B.S.I.
ScUcm.,-i"yme"i of {Vrg"s Act, Welfare MoasurEs in tho Factories
Dd_
22
References:
I
2
3
4
5
6
Dall Maprice
DasN
Mayers Cbarler
Mebrotra
Saxena R. C.
Bhartnagar
7
Subramanian
8
Vaid K. M.
Bhogliwal
9
r0
ll
Wagon
Indurtrial Labour in Iodia
Industrial Relarions in Iodia
Labour Problems in India
Labour Prob;ema & Social Welfare
Labour Welfare & Social Secuntres
Legislation rn India
in India
Labour Wellare in India
Econos:lics of Labour & Sociat
Wages
Srivastava
P.R.N. Sioha
M. Com.
Iqcusuiat Relarions
Wage Detcrminatioc ""0
,"0#[1f;,
II YEAR GROUP D ACCOUNTINe 411p TAXATION
III-Taxatron I
-Paper
TNCOME
T^AX LAW
\/
Contents:-A brief
of iocome tax in Iodia_Income Tax
^history
lau.-Basic coDcepts definitron
Revenue _ Residencc and
incidr'nce of tax exemr.ted iucome."upiiui"oa
Heads of income- salary-chargtability_.salary.
allowances and
paymerts, pcrquisites and profit in liJu of sitary_,i.ar"ii""Jiactical
problems.
..
cal
e
proporty_ch
rDE.
tat
,H'J'.i]JI",3
i'"_1t^:il"l"ll""
transfcr cap,ital a.set _ deductions
t exemptions and relief_Inconc
Assessees
Individuals aud Hrotju undiv
of- partuershrp firms Registration
of rcgirtcred and
-essessment
partoers
ofregr
u
distrrbution-p
Companiea ax
rntcrest compa
com]rany.
profits
Co. operative
publrc charitsble trusrs
cxemptions-cr:
nd
itions.
asserment
,'><-
23
Adolnistration:
Income tax authoritics -appointmcot end contr:ol--jurisdictioo -powcrs-proc€dure for assessment-filing of return self-assersm:nt
judgement assersmetrt-.rtoplning of asressment-enquiry-Best
time limits-rectification of mistake-Noticc or demrnd.
Appeals and revisions-orders applicable-procedure -authorl:revision by commission;r-penalties and prosccution--liability
in special cases-Legal represeotarives -Repreaenrative Asserscer-Executors -. succesrion for business
-Fertition - Psrsons Leaving Iadia
trying to alternate a:sets--Discountinuance of businesg.
ties
-Persons
Computation and collection
of Tax:-Deduction at sourceof Tax-Its computatio[s-Ertimrtc by asser:crIustalments - Iuterest-Collection and recovcry of tax -Time for
paying tax-Pernlty-lvlodes cf recovery -Tax clearance ccrtificate.
advance payment
Computation of total incomc' - incomc of othor pertons included
totnl income.,Aggregation of income set off and carry
forward o[ less Deductrons in computing total incomes, Income uot
included in total incorne--CasuaI iucorne -Undirclosed income, unexplaincd investments clubbing of agricultural in,ome.
Miscellaneous--Double taxrtiou rel,ef-- \uthorised representativc
publicatioo of intoraration--power to makerules-Tax ratos-glrb
and computation ot 'fax.
Tax plannirrq with relerence to lnioin': 'l-ax
in
assesses
Books Recommended
I
2
3
4
5
6
Kanga & Palkiwaia Income Tar Law and practice
Sukumar Bhatcacharaya Incorue Tax Law and Practicc
Law and Practice of Ineome Tax
Bhagawathi Prasad
in India
Inc rrne Tax Larv lrrci Accounts
Rup Ram Gupta
[Dccme Tax l-aw and P';acticc
H. C. Mehrotra &
S. P. Goval
Vinod
Sioghania
Dircct Taxes-Law and Practice
M. Com. Il YtAR GROUP D ACCOUNTING ,\ND TAXATION
lV-Taxation I I
Contents :
WE\LTI{ TAX ACT
Introduotion Defiirition-Individual--H.U.F. closely hcld com-
24
Scheduts of Tax-Wealth Tax authorities--Procecture for assessmontcases legal representatives and Executors.
Liability in special
GIFT TAX ACT
Iniroduction-Definition ..- Assessee -- Person-Donrr
DoneeGift-previous year asse
f gigifts-Excmpted gifts-on
gifts -computetion of gi
for
s-payment and refund of gifr tax - co llection
penalties-offence and prosecutions- Appeals
Tax Planning-Mcaning and scope-Tax planning for drflercnt
types ol assessces-under income tax, Gift tax Act and Weelth Tax
Act.
SALES TAX
Kerala General Sales l-ax Act i983 -Definition,- sales Tax autho-
Inrpection of businers places and accounts and ertablishment of check-
s Tax
Act, 1956-Definition-Inter rtate raler tax_
importance in inter state tradeor commercc_liability
25
Bookr Recommended:
Bhasawati Prasad Law aod Practice of Inoome Tax
Via6d'Singh ania Direct Taxes-Law & Practice
Income Tax Law & Practice
H C Mehrotre &
S
K Agarwrla
GoYal
B R Jain
K tr( Narendren
Surcsl
Salcs
Trx Law
Kcrala
Shah
in
in
India
Crntrrl Saler Tax Act, Central Agency,
Allahabad-2
Ccntral Salcr Tax Act
I T Law Publishiog Housc
Chandini Chuak, Delhi
fhe Kerala General Saler Tax Act
Soulhern Book ComPanY
Ernakulam, Cochin-16
The Kerala General Eales Tax Act
AG Publications
Kaloor, Cochin-17
IBICS, MSP Buildings
Narakkada Road
Trivandrum-23
Tar Phnning-TdruPathi Pub.
Bombay
M. Com. II yerr-Group F-Co'opcrativc Maoagement
Pepcr I-Co-operative Maorgement (Generel)
I Charecteristics of co-oporative enterpriso-stttutory aqd^ltato
involvomcnt-Btr.ogth '- vcalinesr - opportunitlel - threai (SOWT)
of Co-opcrativts---Scopo of introducio3 manrgemont trchniqucs in
I
rel
tio
io
in
P
an
nd
cing-Co-operativo enterpriro- sourcc -of capital-wayr
finincirl reiources-capithl structure of co-operativcsI
26
tho concopt-of cost of crpltar and Financiar levcrage probremr rn
rais-lystical
g f aa nci a I rosourcc r in co-ope ra t i ves-a comp"i""t i'r,"
a
study with corporatc situetioni.
""0--
in
Suggcstcd Readings :
I
2
3
4
5
R.
Kerbe D, G.
Dhubashi P.
Principles
Krishnaswami O. R.
A study of pcrsonnel.Super markctt
A. K.
d
Shah
K. M. N.
in
I
Ldia
and philoaophy of
Co-
3[::T:";;,"ciprec and substance
--Co-oi. democraoy i,
""tion
ranrgeinent in soicctiJio-operative
professionat managrmcnt in
Ekeyath fi;#'r1H:',L?n, in co.opentives
-
Mananemcnt
C. A. Co-op. Management "
7 l. 11.O.
Managiment and Administration
yI A+ GuldcCo.op.
,o p_g-d,.." nanagemc t for Co-operatives.Chicego
Tho Co-operative leaguc of U.S,
M.
I
.
C_om.
II Year-Group E-Co-operativo
Mrnagcment
Paper Il-Co-opcratlive Law eia eomirirtratiin
Introduction -Nccd for e co-operative Law-Bench
Co-opcrativc Lawr
in Indie
1904.
marts in
- Govt. policicr- Mcmbers_Board
lation among membcrl, Board and
s ef co-operativc lawc md thoir
trends a
review.
perative Development.-hisrorical
ons and proccduret
, adjudication and
rocicticr Act and
and importance for bye-laws_
responsibilitics_non tcriog,
n of
D.
ncy of co-operativcs._Apprrigrl
functions in diffcrcnt tyies of
allied laws-Banking Regulation-
ks-Minimum Wagei AcI, Bonur
-
1
27
Suggestcd Readings:
f the stater of Korala, Karnatata,
rt.
ocietics Act, 1994.
inimum Wagos Act & Bonuc Act.
ativc Democracy in Action.
nt & Adminittntior.
Reportr relating to Co-op. D.veM. Com.
II Ycar-Group E-Co-oprrativc
Managenent
Peper-III
ADMINISTRATIVE MANAGEMENT
functionr o f rd min istrative management_princip tcr
- l, !.T?-1.andorgrnisation-systoms proccdurer
^, .doiDistralive
or
iod Mothbds.
o
6
aystem
Beportr
Control
Suggoted Rcadings:
I Shrh. A. K.
communication and m
ver-Need and nature
y obiectives-Reporting
Profesriopal Mana3emcnt in
co-oporativc Busincsr
2 Mador Khorshrd &
,
McDowell Adminirtrative Managemoot
3 Krirhnarwamy
Co-operativo Democracy in Action
4 Monga. M. L.
Mrnrgement of Performance Appreioal
'5 Rao. T. V.
Pcrformaoco Appralral
6 Ross J. E. &
Clag3ctt J. R.
Information .ystem for Modcrn Mgt.
7 ILO
Introduction to worl rtpdy
t
e
*
A
t
I
-l\_
7
i'ii;r,e<:, by 1l-.e Supotinttrtdenl ai
thc Cliicut L!niverlilY
Prcrs
Fly UP