...

Document 1713626

by user

on
Category: Documents
4

views

Report

Comments

Transcript

Document 1713626
It -€ g --rr.4t n [email protected]_
UNI\/EII,SI'f Y OT] CA LI CLIT
(Abstract)
Fecultv o1' Journalisrr-Reeulations. Scireme and Syllabus
lor Bachelor ol. Visual
Communication (BVC) un"dcr CCSS UG in affiliated
colleges-approved_ irnplement ed-
olders issued.
GENEITAL ANI) ACADEMIC BRANCH-IV-.E'
SECTION
No: GAIViE3/87t6/2011
Ilcad:
Dared. Calicut [Jniversiry. 1 7.0g.20 1 2
i.
.lhonras
Lerrer.dared 27. 10.201 I fi.ont rhe pr.incipal
.l.hr.issur.
Sr.
Colleqe.
2 rtem No r and 2 of rhe nxr.rcs of-rhe nic'er;ng.iitreiioard
ofstrdics in Audio Visrral
Conr nt un icat iorr hcld on 0i.05.2012
3. Letter dated 2S.06.20 l2 fi orl the Cthairrnarr lxrard
o I Stud ies in Aud io
V isrra I Contnr Llt icll;on.
.1. Orders ol lhe Vicc Chancc,llor
ir: Illc olevcn No. on 11.08.1012.
ORDER
ns
pcr
paper rcad as Iirst ,bo'c. the l)rincipal
.
St. 'l'hornas collcgc. lhris:,i;r
,.']
tor\^'arded the draft sy)labus ol'BSc Visuai
h;.i.
con,irrrl.rrio,,, i;;rpp.;i."{!' 'I '!:
read as. second abovc. the Board
.-..."".-".1:
ryl pape'
Srudies in Auciio VisLral
L ()!l'llnunIcatIolt
resoivcd lri circttlalc the Svllabus .rr.rong .of
the
u:er,bcrs
ol thc Roard lbi.
dctailed L'\aminario, and
cii,iffi;,,.
Iloarri
or.
Srudics
i' audi,, \,is,ai
",rcro,rsclJ-,i;;
cornnru,icarion
1o orrrai, rhc
l-he Board also reconrtne,*d
,;gg.;i;;i;;;r,r.,rr,
1,.,,n., rhe mcnrbers *irhjn l0
cja',s.
iii.,i,rl,'"iiiri
c'o,rsc
as
Ilachcror
lo
9fir"G
or.Audio
visir.l
coh,unicario, i,sread orBacrr.r,;; D;g;;;"i;a,oio
viruor conr,runicatior.r.
as
thixr" rhe crrairman. Iloard or. Srucrics in
ALrcjio visiral
rrrdcd rhc neeulations. Schenrc and_
conrr,unicari.rr (r]\/C) una ;nrt,.u,iii'ii;;i ii;;;i,i.:;i:,hc Sr IIabus or. []acricror or. visr.rai
'11,,.n.f coLrrsc *iri bc ll.chckrr.ol.VisLrai
Conrnrtrnic:uion irqirjnst the ,,,,r1;"r,,,gg.:i1i,,,,t
,,r. tr.l..\rrtJitr Visuill C.()rrrlrLrnicirlj(tr)
..,.,.",..,1-1..1]:l
-,aper
L or')'rirlr'rIl l carr orr
rtrrri
I,:ft:f l,].d; jL.ll
reacr.
n" r o| rrre, ,,ir,ii;-*'.ii:'rr,.
"l ;,;:ii;,g or A,di<, vi;;.ia;,;;,;;;,,nica,i.,
considerins rhc cxigenc-v. thc Vice crrancc,or
'z"ni'i," cxercising thc pori crs or. ihc
Acadcrrric Corrncii has arrrlri,i,u,i ircrrr
no. r ,,,,,r
rnrnucs .r. Iloard .r. SrLrdit,s in
A'di. \/isLrar Cor,rr u, ic;irir,,, ,,,,J iri,. ],.-.i,:a.J
to inrplcrncnl rirc sr.rruhLrs .,r.
[]achcl.r.f Visual c,,r,r,r,,,,icari.,iitiiVc:i
",,r.,iun
h.r rhc Acrcicr,iri (..rr,cir.
Sanctiort has rhcrclbrc. becn accordcd
to inr plcurc:r r^ thc llc_eulatiorrs. Sclrcurc
S-r ilabus of Bacheror of Visual
airtj
c",;,;;;;;;;;ji",.,,'iiir:r : adrniss'ion or*,,rJr'.rr.,1*.,
rati fi calion br lire Aca<Jenr i. a.;
,,,
;;ii:'as.,iiffi ,p'irljraLu r.
.ili-.i,]illiri.r,in,
sd/.
I)Et,l.r'tY
'Iir
tili(j tsl.lt^tt (G&A_t\,)
I.'or IIEG IS'I't{,,\tt
-l'hc
l,r"incipaJ
Sr. 'l'homas Collc.,e
cop, to:-
.
l'hrissur.
CE'llX section'rl-.bul.tlio, sccrlon'llc I
sccr ion' .lilr(i A 1.,.,\ -i) sccrr.n
l)ti,Atil)tt (l \irnl)dualinu
jth Audio Visual
Conr irr u n icat ionlCha irrlan . BOS
Autiio
\\,ith a reqLlcsl Io uploucl in thc Ljni!crsil_\.*.ir.i,"_,"iiijl,iC_Visrral Corntltun ical iorl /Sr srent Adnrrnislniror
*,
Foru a:.(t'd
I'
/llr
Or.t1,:r.
W
SECI'ION OIrt:lI:CIit
\,)'
r'
q?n
bq,
,o.ruro*
or rd,
teBt
JUI
programme
'onic media.
rli,
.or.ru:i,i.,od"i ,,
*r,
programme focus on the emerging areas such as digital
movie making, television and other
electronically mediated communication systems, The scope of this programme
is the ever-expanding
careers associated with digital film, virtual technology, television,
advertising and other means of
visual communication,
2. Objective
'
The Bachelor of visual communication programme (BVCJ is designed
to equip students with the art
and craft of visual communication so as to enable them to emerge
as professionals matching the
needs of the rapidly growing media industry. In order
to cater to the needs of media and
entertainment sectors, this programme provides immense
theoretical and practical exposure to
in both the core and complementary sectors.
$"npo*"t
$
-ffi4tua"ntr
,,/:
f
(.[i
t
'
tkl
L^
.t
lzCourse Duration
ri,e programmes shall
ofsix semesters spread across three years.
4. Eligibility for Admission
be
4.1 Admission Criteria
<,,7'{'L'
ik
A",r;l candidates who have passed Pre-degree/Pre-university/plus two course with not less than 45%
. {
L
0\
marks in aggregate shall be eligible to apply for admission
to the programme. Relaxation of 5%
marks
will be allowed to
-,/-sPmunities
as referred
candidates belonging
to
socially and educationally backward
to by Govt. of Kerala. SC/ST candidates need have only a pass
in their
K':;i:;:i:T:::,,,;"li;,'1i,,*"ffi :::1J';::1':'H"H:',,::T;:
qualiffing examination on or before the date prescribed for
admission. Admission to the
Proqramme shall be based on the markssecured by candidates
in the qualifying examinations.
4.2 Course Requirements
'
students should attend the prescribed lecture and practical sessions
without fail and should
submit their assignments, practical work and projects in the prescribed
mode within the
deadlines Those who fail to put in 75% attendance in both the
lecture and practical sessions
will
not be permitted to appear for the semester-end examinations. The
university can however
condone the shortage of attendance as per the rules and procedures
framed by it from
time to
time.
and Examinations
tudents shall be assessed continuousty thlough theory/practical assignments by their faculty.
shall also be semester-end exanrinations as notified by the University. The duration of
d examination shall be o.f 3 hours for both theory and practical components. While
ry component evaluation will be carrieC out by external examiners, the practical and proiects
lbe
evaluated by two examiners
-
one external and one internal as nominated by the
. In other matters of external evaiuation, the clauses 9.3,9.4 and 9.5
ofthe Regulations
the CCSS (UG) approved by the University will be applicable.
of Successful Candidates
Regulations of the CCSS (UGJ shall be followed in grading students in continuous internal
and in the semester-end examinations. Based on their performance in the internal and
I examinations put together, the students
will be graded from Grade A to
E as
stipulated in
10.1 of the University approved Regulations of the CCSS [UG). The candidates failing to
the minimum grade for a course in the semester-end examinations will be permitted t0
ppear along with the next batch. Tliere shall not be any chance for improvement for internal
grade.
Regulations
In
other matters regarding the regulations of the programme which are not specified in the
ab
or in the succeeding sections, the Regulations of the calicut university ccSS (uG) will be
ble.
5,
The
of Study and Scheme of Examinations
is structured to provide a sound grounding in theoretical and practical areas of
The courses and the scheme ofassessment are as follows.
*
l'Semester
st
Course
No
Code
1
vc1A01
2
vc1A02
3
VC1AO7
Course Title
Contact hours
Credits
Theory
Lab
Total
Lommuntcatton 5kills in English
4
0
4
3
Lrlrcat Keasoning, Writing & presentation
5
0
5
3
5
0
5
4
3
0
3
3
2
0
2
3
3
0
3
2
2
1
3
2
25
20
Lommuntcatton skills
in
languages other than
English
4
vc1B01
vrsron ano communication
5
vc1B02
r
6
vc1c01
Complementary
7
vc1c02
CfipL.-"rt-y,
neory ot Vtsual Design
1
Total (7 Courses)
2ndSemester
sl
Course
No
Code
8
vc2A03
9
vc2Au
Course Title
Contact hours
_-----:-
neaqtng Ltterature in English
[eaorng
on
hdaan constitution secularism and
Credits
Theory
Lab
Total
4
0
4
4
5
0
5
4
5
0
5
sustainable environment
10
vc2A08
I
ranstauon and communication
in
languages other
than English
11
vc2B03
0
3
3
3
72
vc2B04
History &Theory of Art
2
2
2
vc2c03
fipl"."rt-y
0
13
2
1
3
2
74
vc2c04
C"rnpl"r".trry,
2
1
3
2
25
27
1
Total (7 Coursesl
Literature and contempora ry issues
Literature in languages otl:er than English
Digital Video Production
-
I Pre-production
Total (6 courses)
History and philosophY of science
tigitalVideo Production - ll cinematography
Total (6 courses)
5tisemester
Disita I video
produitioi-lli
open Course
1
(Ott
erJGam,
Total (4 Coursesj
'
6ssemester
5l No
Course Code
Course
Title
------
.
31
vc6B12
H
,,ror ro6rr rrEnt tn tvtg0ta
32
vc6B13
\ri...-l
ir-r,,
Y rruor rvrEutd ^
nesearcn
33
vc6B14
Advertising
34
vc6B1s
y,6,ror vruee rroouctton _
lV Audiography
35
vc6B16
H
r
H
erat
[)
Contact hours
Theory
Lab
Total
4
0
4
4
4
0
4
4
4
2
6
4
2
6
8
5
0
3
3
4
25
2t
Lourses,
vror JJ qJurses ano
tzu Credits
Credits
I
Code
-
VC1B01
Tltle -Vision and Communication
for Theory/Week
-
3
for Pradicauweek - 0
Hours - 54 hrs Theory
Total
UNIT
principles; History and development of
to communication; Visual Communication and its fundamental
culture'
and communication; visual communication alld visual
visual
UNIT
What
visualmedia.Typesofvisualmediaifolkandperformingartforms'theatre'drawing'painting'
Patter
,filmandtelevision.Newmediaandmultimediaproducts'Visualelements-line'plane'shape'form'
unity' contrast' mass and proportion' Spatial
texture gradation, colour symmetry, order' balance'
;hips,compositionsin2-and3-dimenslonalspace'Visualcommunicationaesthetics'thestrudureof
perceptual theories of visual communication' What the
of film and television studies. sensual and
and viewers' meaning makinB process
colour, form, depth, and movement' Visual messages
brain
:
visual
power' and politics'
king/visualization. Practice of Looking: images'
-
perception'
UNIT 4
lmediaandthepublicsphere;globalflowofvisualculture'Potentialofvisualmediaonthescenarioof
The
i.
E,visuol Communicotion: lmoge with Messoges' 2000'
1.
2.
3.
and education'
Visual media tools and technologies Visual l:teracY
Bo
king' 2009'
Essentials of Visual Communication, Laurence
lmoge' and Monipulotion in Visuol Communicotion'
Marie Seward Batry, Visuot lntelligence: Perception'
University of New York Press, 1997'
gerger, Woys of See,ng, Penguin, London, 20C9'
^eurse Code
t'
Course Title
Credits
-
-
VC1BO2
- Theory of Visual
Design
3
Hours for Theory/Week
-
Hours for practical/Week
2
-
0
Iotal Working Hours - 36 hrs Theory
UNIT 1
visual Arts, continuity and style, Abstract interpretation,
image, symbols, Design methods
ideation, concepts, prototyping and evolution.
-
research analysis,
UNIT 2
The principles of deslgn
-
unity contrast, balance, rhythm, harmony and
direction. The process of design _ the
needs,
information' planning, exploration, creation,
satisfactlon. Functions of Design orderly
presentation, attraction,
simulation, refl ection, suppon, and retention.
UNIT 3
lmage ' -;r' vuuurtulr tccnnrques
-
print technology, printing press, off-set,
study of proportions, finish and features,
digital reproduction of images' Typography,
classification, use of various letter forms,
Typography
contexts: Web, posters, signage, books,
motion graphics etc.
UNIT4
Basics
of image making,
basics
of illustration in
2-D
in different
and 3-0. fundamentals of animations;
Basics of image
manipulation and editing. The elements of design _
line, form, surface, mass pattern, texture,
tone, colour, point,
image, space and three-dimensional design
concepts.
REFERENCE:
1'
2.
3.
colin ware, visuor Thinking for Design, Morgan Kaufmann pubrishers.
2008.
Wimmal Ledwell & Kritina Holden, lJniversol principles
of Design, Rockport,
2003.
Alan Hashimoto, Visuat Design: A Digitol Approoch,
Cengage Learning, 2009.
Code
Title
-
-
VC2B03
Photography
-3
for Theory/Week
-
for PracicayWeek
Hours
-
O
-
3
54 hrs practical
Eye and camera. visuar perception. Basics
of camera (aperture, shutter speed, focar rength, depth
of fierd)
operations- Types of camera, Types of Lenses. understanding
Lighting- indoor and outdoor, Exposing and
Types of lighting, Naturar and Artificiar L:dhts, Exposure Meters,
Differentiar focus, Firters, Frashes.
with light.
Equipments. rmage editing
-
corour profires, corour management, corour modes-
RGB vs
cMyK.
sDecial effects techniques-motion pictures etc., manipuration
of image, framing & trimming.
, Temperature, speed etc., Reversal. Manipulation of colour and Light. Black and white, and
- Colour materials, Processing and printing.
Colour
UNIT 4
Some
story
Principles' Aesthetics' Easics of photo-Journarism, photo-features, photo-essays,
writing cap.tions, visuar
Photography for advertisin!- consumer and rndustriar. pranning a shoot-studio,
rocation, set props and
casting.
record should contain at least 30 photographs. Each exercise should include
all the necessary details
(colour,
time, lens type etc.). Frnar practicar examination wifl test students knowredge
on photography.
Following
should be covered
(scenic, people, birds/animars, monuments), portraits, photo feature, photo
ranguage, Environmentar
Freezing movement, Panorama, Montage, lndoor photography, lndustrial photography,
Special
1.
|.angford, Bosic Photography, Focal press, 2005.
2.
Langford, Advonced Photogtdphy, Focal press, 2008.
3.
Bearley& John Hedgeese, New /ntroductory photogrophy Course, Read Book, 2005.
.rurse
1
Code
Course Title
Credits
-
-
-
VC2B04
History and Theory of Art
2
Hours for Theory/Week
-
Hours for practicaUWeek
Total Working Hours
-
2
-
0
3Ohrs Theory
UNIT 1:
Fundamentals of
perspective.
an, Drawing, Geometrical drawing, line space, balance,
and harmony, angles and viewpoint,
Tonal variations, telture of objects and
forms, colour schemes,
colour combinations, composition and
values.
UNIT 2:
Brief history of art' classical art, murals, papyrus
manuscripts, hieroglyphics, Mughal
art, medieval art, Byzantine and
Gothic, Renaissance, Baroque and Rocco,
Romanticism and Realism.
Unit 3:
lmpressionism, Symbolism, Expressionism,
Cubism, Futurism, Constructivism,
Dada, Surrealism, Abstract
expressionism, pop art, performance
art, postmodern art and architecture.
UNIT4:
Formalism and
Margritte
Art' social Art hist6ry, lconography, conceptuarism,
surrearism and
- femininities
and misculinities, feminist Art theory: gaze.
psychoanarysis
-
Dari and
REFERENCE:
1. Robert Belton, I rt History: A preliminary Hondbook, McGraw_Hill,
2000.
2. Laurie Schneidet Adams, History of Western Att, Mccraw-Hill,
2004.
3' David wirkins, Bernard schurtz, and Katheryn M. Linduft, post,
Art
Abrams,20O1.
Art present,4lh edition, New york:
Harry
:,
..,.
.,:.
vc3B05
Course
-
Course
- Writing for the Media
credits
-
Hours
Theory/Week
Hours
Practical/Week
Total
Hours
-
0
-3
54hrs Pr3ctical
UNIT 1
Writing
Process
TV
visuals.Script:meaningandtypesofscriptElementsofgoodscript-structure'claritY'coherence'
- Scripts for film/
research, sequencinS, opening and concluding' Script Formats
scripting: idea formation,
and advertisements; script and story board'
and nonfiction, educationaldocumentaries, docudramas
UNIT 2
game show, variety programmes, information programmes'
Writing elevision script. advertisements, documentary,
language' Relation between narration and visuals'
women and minority programmes' Concept of spoken
child
Script
treatment, screen play one page and split page'
UNIT 3
Script
script,
feature
UNIT 4
The art
idea,
1.
foreducationaldocumentaries.Scriptwritingfortele-serials.Analysisofmoviescripts,short-film
News writing - news angle' multiangled stories'
ment programme script. Scripting for cornmercials'
fieldwork'
ofstory, news formula, sibn pcsting' accuracl and
development
play Script formats; stages of script and screen
writing for films; Fundamentals of film screen writing;
characters Dialogue, HirinS a writer, optioning
treatment, draft script, revision of script; structure,
a
Rosenthal.Writing,DiectingondProducingDccumentoryFilms'southernlllinoisUniversityPress'1990'
for
Television, A and C Black' London' 1990'
2.
Kelsey, Writing
3.
ael Stracynski, The Complete Book
ol
Pictures' The Stdge PloY,
Script writing: Television' Rodio' Motion
Digest Books, 1982.
10
rnurse Code
Course Title
Credits
-
-
VC3B0O
Digital Video production _ I
Ipre production]
-4
Hours for Theory/Week
-
3
Hours for Practical/Week
-
Total Working Hours
-
1
72 hrs (54 hrs Theory, 18 hrs practicau
UNIT 1:
Conceiving the idea; Theme and story; Screen play;
Dialogue; Script development;
UNIT 2:
Budgeting, choosing
the right equipments, Schedule and Location planning;
audition for actors/actresses, Casting
and scheduling; Role of production crew _ Director,
Assistant Director, producer, Production
Controller,
CinematographerAideographer; Camera assistant(s);
UNIT 3:
From script to story board; objectives and
structure of story board; story board styles;
story board exercises. shot
division of script; shot types - Extremery rong
shots(EL5); Long shots(L5); Medium rong
shots(ML5);
Medium crose-up
{MCU); Big close-up(Bcu); Extreme crose up( ECU); Lever angre
shots; High angre shots; Low angre shots;
Extreme
wide shot.
UNIT 4:
Direction: lnterpreting scripts and understanding
characters; Review and critique live and/or
taped pedormances;
study and experience of the rehearsar process, prompt
book with productionFundamentals of acting, Theatre exercises, acting
for media.
concept, production notes;
REFERENCES:
1'
2'
3.
James Thomas
Peter
w.
. script Anolysis for Actors, Directors, ond Designers.3rd
Edition. Focal press, 1992.
Rea & David K. rwing. producing ond
Diecting the short Firm and video. Focar press, 2001.
Michael Rabinler. Directing the Documentary. Focal press,
1.998.
11
Code
Title
- VC4B07
- History of Cinema
-3
Theory/week
-
3
Hours
Practical/Week
-
Total
Hours
-
0
54hrs Theory
UNIT
of Film: The movie begins, From age of sllent movies to black and white and colour and the coming of
Brief
Chrono photographic camera to 35mm !Jide 16 frames per second (Lumiere) Documentaries and feature
of cinema: visual composition - visual space, balance, contrast, depth of field; mise-en-scene; shots,
films;
scene
sequence; Editing - formal and stylistic techniques Film as art, industry; and political instrument;
UNIT 2
German Expressionism
Film
-
l.he cdbinet of Dr.calgori(Roberl wiene, 1920); Soviet Montage
(sergei M. Eisenstein, 1925); ltalian Neo-Realism
The
New Wave
F
-
The Eicycle rhteyes
Ereathless (Jean Luc Godard, 1950). Hollywood Cinema
(Edwin S. Porter, 1903); Psychoanalysis in cinema
Troin
-
-
-
(vittorio De sica, 1948);
Citizen Kane; Westerns
-Ihe 6reat
Psycho (Hitchcock);
-
UNIT 3
& cinema: Korea
), Africa
(Akira
Spanish
-
-
Real Fiction (Kim Ki Duk), lran
-
MaiidMajidi (children of Heaven), Japan
Gods must be crozy lJarnie uys), Latin America
Volver(Pedro Almodavor), Greece
-
-Ihe
-
Ronn
Motorcycle Drories (walter salles),
U/ysses 6aze (Theo Angelo Poulos)
UNIT 4
lndian
-
brief history, great masters
-
satyajit Ray, Mrinalsen, Ritwikchatak, ShyamBenegal, G. Aravindan,
n, Mani Ratnam. Bollywood
-
entertainment, culture and film industry, masters such as Guru
Kapoor. Film censorship and certification, Cinema and Society.
Analysis
selected films for understanding narrative structure, cinematic techniques, camera movements, lighting
of characters, visual composition, scene analysis'
and
REFEREN
Di
1.
2.
3.
Eill
, Beginning Film Studies, New Delhi: Viva,2005.
Movies ond Methods. 2 Vols. Los Angeles: University of California Press, 1975'
Ray,Our Films, Theh Films. London: Hyperion, 1994.
t2
c^urse Code - VC4B08
'
Course Title
Credits
-
-
Digital Video production
-
ll [Cinematographyl
4
Hours for Theory/Week
-
Hours for Practical/Week
Total Working Hours
-
0
-4
72 hrs practical
UNIT 1
Fundamentals
of handling video camera
systems
-
lenses, recorders, tripods/pedestals, dollies, cranes,
cables;
camera mounting and balance; Balancing camera in hands
and on shoulders; shallow focus and deep focus;
camera
movements - pan; tilt; zoom; track; crab; Safety measures
in handling equipment.
UNIT 2
shot tyPes, Shot composition; Proportion; Rule of thirds;
Framing; pictorial balance; continuity; Light positions;
Taking different shots to convey idea(s), meaning and
relationships; Master shots/establishing shot; point
of view
shots; Cut-away shots; Retakes;
UNIT 3
camera Lenses- aperture, focar length, lens angre and
image size; video gain; Exposure, corour
barance; DV cam,
HO' 2K, 4K, Video signars - composite, component
- DVr, vGA, HDMr, sDr; Video recorders; choosing the correct
focal length - Zoom lenses; Camera Control Units
{CCU); Camcorders; Multiple camera shoot.
UNIT 4
LightinS: natural'light and created lighti Basic light
sources: key light, fill light and back light.
shading devices; Filters:
Reflectors; Diffusersi Umbrellas; Light meters; matching
outdoor- and indoor-light. Lighting techniques
mood, time period and specialeffects.
to
create
REFERENCE:
1.
2.
3
Joseph Masce lli. The Five C,s of Cinemotogrophy.Los
Angeles: Silman James press, 2007.
Leonard Mallin, The Art of the Cinemotogropher, Los Angeles:
Focat press
1978.
Brain Brown, cinemotogrophy: Theory
ond practice: rmoge Moking
Videogrophers, New york, Focal press, 1993.
for
Cinemotogrophers, Directors, ond
13
Code
-
VcsB09
Title
-
Film Studies
-4
Theory/Week
-
Hours
Practical/Week
Total
Hours
-
5
-0
90 hrs Theory
UNIT
Film
: Film and Verbal
language; Film as expression and language; Signification
in Film; Film Rhythm:
Cinema and
music, pure cinema, film rhythm; Film dramaturgy: cinema and theatre; Film and narrativity:
novels.
UNIT 2:
Seeing
and
distance, heiEht, angle
mis-en-scene analysis; setting, props, costume, lighting, acting; cinematography:
masking, movement, focus, colour and its meaning'
UNIT 3:
Film
beyondtheshouprinciplesandpracticesofcontinuityediting;continuityeditinganditsdiscontents;
analyzing sound track; Silents movies
), meanings of the iump cut; Hearing Film:
te
-
introduction of sound'
of sound analysis, music for films.
UNIT 4:
Genre:
cinema,
Cine-semiotics: structuralism and
of film genres; taxonomies bf film genres; genre and history;
the strategies of
theory the imaginary, the si8nifier, the subject, process of the mind and
and film
Dixx, Beginning Fitmstudies, Viva, Nev" Deihi, 2010'
Roberye, Subiect of Crnema, Sea Gull, Calcutta, 1990'
74
Course Code
Credits
-
-
VCsB1O
G
Hours for Theory/Week _ 3
Hours for practica7week _ 10
Total Working Hours _ 234 hrs (54
hrs Theory, 180 hrs practical)
UNIT 1:
video editing equipmen! Analog
and digital; linear editin' AB
Ro, editin$ edit controrers
and mixers; Basic Non
linear editing equipment and software
- Avid/Adobe Premiere/Final cut pro/Express; post
production: shot logging;
Re-shoot; EDL; importins and
orsanisins video crips; time rine
toors; trimming crips; batch
capturing.
[:T::rr
Supporting the Editing process: playing
multiple formats, work in8 with
master clips, Logging informatlon
in browser
columns, Finding and
rng project items, Customizing
sh
keys and button bars;
Applying Transitions,
viewing transition options,
labell.
'tt t
Modifying and copying tr.nrrtior'
ls' using the transition editor'
changing transition
parameters, previewing
and rendering effects.
UNIT 3:
selection of shots' timing'
ordering of shots. Manipurating
time through editing. continuity,
structuring a scene,
structuring a film,/program.
Mixing Audio Tracks: Ed;ting
and organising audio effects,
Monitoring and adjusting
audio levels' Applying transitions
to fade vorume, setting key fra
mes to change vorume,
using the audio mixer,
Recording a narration track.
.
Applying Filters: Applying
and v
viewins and modirying rirter
parameters, Appryins
audio rirters, Using
a corour
UNIT4:
Finishing and outputting:
Preparing
::;'"';t
corr"*,".
,*J;;,;*:;,,::::"
the proiect for finishing, Detecting
audio
peaks, Adjusting video
revers for
Exporting Quicktime files,
compressor, outputting
to tape, Making a time code
window burn, Backing up
PRACTICAts:
ffiilffij[ortins
and assembling clips batch
capturins, video Editing:
use of transition devices.
Audio
REFERENCE:
l
2.
3.
James R Caruso & Maris
E Arthur, video Editing and post production,
prentice_Hall,
1gg2.
Patrick Morris , Non_lineor
Editing Medio Manuol, Focal
press, UK, 1999.
Charles Robert s. Oigitat Video
Editing with Findl Cut
Express, 2007.
15
Code
-
VC6B12
Title -Management in Media
-4
for Theory/Week
-
4
for Practical/Week - 0
Hours
;
-
72 hrs Theory
to media management: basic management principles, Managerial skills in visual media production and
Market for vlsual media products; market analysis and meeting the demand. online marketing,
UNIT
planning: production objectives/goals; Mobilising human resources
Media
-
production crew and cast,
and call sheets; Acquiring/hiring equipment and properties; Booking studio floor and time, mounting sets,
shoot planning
-
location search, suitability of locations; Seeking permission from legal and official bodies;
schedules; logistics management; time ma nagement.
& Film marketing. Financial management in visual media production; Budgeting basics, Budgeting for
production, Post production activit!es; Mobilising financial resources; cost cutting measures. Cash
of various rights.
flow.
UNIT 4:
laws: The Cinematograph Act 1952 and later amendments, Cable TV network Regulation Act;
Visual
codes in lndia (Doordarshan); CinematograDhy Certification Rules 1983; Copyright laws; Limits of fair
use;
piracy; Cyber crime and cyber laws; Current copyright debates over such issues as file sharing, the onJine
video,
remix culture.
1.
2.
3.
S.
Medio Monogement. New Delhi: Souianya Book, 2005.
hy and P K. Biswasroy. Media Monogement in lndid. Kanishka Publishers, 1993.
. Moss Medid Lows and Regulotions in
lndid.lndia Research Press, 2002.
16
rourse Code VC6B13
Course Title
Credits
-
-
Visual Media Research
4
Hours for Theory/Week
-
Hours for practical/Week
Total Working Hours
-
4
-
0
72 hrs Theory
UNIT 1
concept of research' meaning' definition
and nature of research. purpose of research.
communication research and
lmportance of media research' Area of
Media Research. Problems of obiectivity
in research. planning to carry
out
research.
UNIT 2
Methods and techniques of research.
Hypothesis, data collection techniques,
Research design and its types
interview-based, observationaL co_relational
design, experimental design. Methods
*r".r*.
of
Sociological
research' survey' sampling - meaning,
types and probrems. survey research,
experimentar and fierd research, paner
research. reliability, validity and objectivity.
UNIT 3
Tools and methods of research. Sources
of data
_ primary and secondary
source. euesuonnaire and
schedules.
panicipatory and non pafticipatory.
case study approach. content
anarysis of audio and video.
Research and electronic media' Application
of research in electronic media. Formative
and summative
observation
-
research.
Ethicalissues in media research. Media
research,
UNIT4
Application of statistics' Tabulation
and classification of data. Data
anarysis, software for data
anarysis interpretation.
Elementary statistics - mean' median
and mode. lnferential statistics collelatlgn and regression and
test of
significance' piinciple and theory.
Graphic and diagrammatic representation
of data.
rno";;r;;;
Repon writing.
;;rJl
REFERENCE:
1. Roger D Wimmer & Joseph R. Dominick, Moss Media Reseorch_
An lntroduction,Wadsworth, New york,
1991.
2. Susanna Hornig priest, Oorn g Medio Reseorch,sage, Newsburypark,
1996.
17
Code
Title
-
VC6B14
- Advertising
-4
for Theory/Week
-
4
for Practical/Week
-
Hours
-
2
108hrs (72 hrs Theory, 3G hrs f:a.ticaU
origin & growth, nature & scope, roles of advertising; social, commu nicational, Marketing & Economic fu
of advertising, Advertising and its role in the markeu advertising industry in lndia - advertising as process
a
of
nication - Social effects.
UNIT
Types
advertising; consumer, corporate, industrial, retail, cooperative and Public service advertising; reading the
- review with current ad campaigns.
advertising
-
Ta
rget audience, geographic area, Media & purpose. corporate &
web advertising.
UNIT 3
agency; Structure and functions; [eading a3encies in lndia-Diversification and competition
agency
multinational clients
-
-
full service
challenges and opp{rrtunities. Latest trends in advertising (lndia& abroad)
-
Ad
its types, structure of small, medium & big agencies, functions, services- legal aspects & ethical issues.
UNIT 4
Conce
lives,
Brand
& ldeation. visualization, designing & layout, copy-writing; types of headlines, body copy
Logos & trademarks. Client Brief, Account Planning, Creative Strategy
& Briel Communication
base
plan,
Positioning, Brand personalit';,, Brand image, B!,and equity, Case studies. Advertising campaign:
creative strategy: message, appeals, level of response, media Planning, advertising budget, p!.e testing
and post
, Fundomentols
2.
3.
of Advertising, Prentice
Hall, New Jersey, 1980.
de Moo:i!, Advertising Worldwide, Prentice Hall, UK, 1994.
M, Advertising Manogement Concepts and Coses,Iata McGraw Hill; New Delhi, 1989.
18
Course Code
,r,
-
VC6B15
Course Title _ Digital Video production _
IV (Audiography)
Credits
-
5
Hours for Theory/Week _ 2
Hours for practical/Week _
G
Total Working Hours _ 1tt4 hrs (36
hrs Theory, 108 hrs practical)
UNIT 1
Perception of sound - hearing
sensitivity - frequency, range sound wave rength - measuring
sound - Basic setup of
recording system _ analog
digital cables, connecters, Analogue
unidirectionar' bidirectionar' omni
directionar, cardioids; direction,
technique- sound reproduction
devices - input devices
UNIT 2
-
to digital
conversion. Microphone _
types pickup pattern, noise, choosing
the right mike,
various sound file extension.
Audio Studio Fundamentals:
;"::.:::""'ssnaF'w'Jj;::H;"i:ffi ;::iH:::il:TJ,",","#;:: j,::'J:"H:;
UNIT 3
Pro Tools Recording Techniques:
setting Recording Levers, sampre
Rate and Bit Depth, sound
wave Fundamentars,
:,",":#:::::"rl;t _li*
and Anti-Ariasins, euantizins
and."r',r,;.;;;;.;;::";"0,,,",ents.
Disk
and Latencv rirnes' rhe Basics
of Microphones and Microphone
rechniques, pro roors **;:::-:'-::tlnss
'ences' lmporting
Audio and Session Data, Keyboard
shortcuts, Assignment:
ultimate Recording.
The
UNIT4
Recording: Busses, prayrists,
Use of sound fx, diaiogue,
music. Equarisation. Barancing
creative use of sound track,
the art
of
revers
-
panning, mixing,
of producing and recording your
Own Music, Memory Locations
and Markers,
Window Configuiations and Arrangements,
Using rnsens,
vJ,rts
lnserts, The
the Basics
Bar
of Effects Loops,
Mixes.
Headphones and Headphone
REFERENCE:
1.
2'
3.
John Strutt& Baron Williams,
The Theory ol sound, Rayleigh.
1996.
Francis Rumsay and Tim Mick'
sound ond Recording: An rntroduction.
oxford:Focar press.
Collins Mike, pro Tools
Ior Music production: Recording, Editing,
Academic p,2OOg.
19
Code
Title
-
VCtC01
- lntrcduction to Electronic
ft4ei:a
-2
for Theory/Week
-
for PracticafWeek
Working Hours
-
3
-
0
54 hrs Theory
I
ning electronic media, Evolution of electronic
rnedia, age of wired transmission, telegraph,
facsimile, telephone,
iver' teleprinter' co-axialcable, fibre optics,
analog encoding, elestronic modulation and
multiplexing, electronic
. LAN, WAN, PAN, MAN.
of wireless transmission, radio, terevision, satelite
broadcasting, free space optics, internet : Fire
Transfer
and Real-Time Transport protocor, mobire communication
technorogy:
3G,
GsM, CDMA and GpRS, to
network technorogies such as rrDA, Bruetooth, wireress
usB, z-wave, zigBeewireress LAN, interactivity,
control interface.
3
to
disc,
Electronic Media production, Basics
of
Radio and Television, Radio and TV
in lndia. History of
storage, paper tape, phonographic cylinder and disc, fllm, magnetic
storage, RAM, Laser disc, compact
, Blue Ray. Future ofelectronic medta.
UNIT
of electronic media: Fundamentals of the use of electronic media in Journalism,
new5, commerce,
education, sclence, corporate communicat:on, art, cinema. satellite
communications for transportation,
maritime and military.
Kumar Sharma, Prrn t Medio ond Electronic Medio: lmplicationslor
the Future, Viva, 2006.
Tyler Eastman
&
Dougras
A'
Ferguson, Erectronic Medio: progromming strotegies
ond
proctices,
2009.
Wadehra, The History oI the Evolution of tndion Etectronic Medio,
Sea
Gult, 2007.
20
Course Code
Course Title
Credits
-
-
VCZC03
Radio production
-2
Hours for Theory/Week _ 2
Hours for practical/Week _ 1
Total Working Hours _ 54 hrs (36 hrs Theory,
18 hrs practical)
UNIT 1
History and evolution of radio; characteristics
of the medium. rntroducing radio formats:
radio
talq interview, radio
drama' chat shows, phone-in/phone-out programmes,
running commentary news bulretins,
features, and
documentaries; special abilities required
for each formaU writing techniques.
UNIT 2
Radio news - news-room manaSement,
news coverage, news formats, news presentation
and structure and content
of news
bufletins Theory of 50und- frequency, pitch,
ampritude, timber; theory of broadcasting
technorogy_ AM, FM,
sw' Long wave, satelite Radio, rnternet Radio,
recording and storing of soundWave.Format, Mp2 and Mp3.
UNIT 3
Recording instruments - various types
of microphones, speakers, headphones,
sound recorders, recording software,
multi-track music recording' special effects,
mixing and dubbing. Rore of radio
broadcaster -announcer, disc jockey,
radio host; 'on-air'techniques - performance,
art of interviewing, speed, breathin&
emphasis and pitch.
UNIT4
Radio in lndia -public service broadcasting
and All lndia Radio, private commercial
broadcasters, educational radio,
community radio in the west' scope of community
radio in lndia, the rndian Audience
and the revivar of radio after
the television
boom.
REFERENCE
1. Robert Mcleish t Radio production,3rd Edition, Focal press,2OO8.
2. U. L. Baruah, This is A tndio Radio, Sage publications, 2005.
3'
Carl Hausman' Philip Benoit, Lewis
Donnell' Modern Radio production, progromming
ond performonce,
Media, 2005.
o,Reilly
Code
Title
-
VC3BOS
Television productlon
-3
for Theory/Week
-
for Practical/Week
2
-
2
Working Hours - 72 hrs (38 hrs Theory, 36 hrs p!,actical)
1
planning, pre-production pranning-duties
camera for
and responsibirities
of
producer/director. production
w'
singre camera and Multi-camera productions,
treatrnent, screenpray, shoot, script,
documentary serial, talk show, inter,,.;ew, demonstration,
discussion, profiles,
commercials.
and make up
-
visuari:ation and comiicsition-aesthetics-directing the
actors-directing the crew.
and Production of indoor and outdoor shootings, pranning
and management of rive
shows. Murti_camera
-
live telecast
-
switchers
UNIT
Video
plans
systems' LiShting systems- Lighting methods and needs.
Mike positioning and arrangements. shooting
backgrounds. Camera, lenses, frame, shots, angle, moving
frame, dolly, trak, truck, crane, pedestal,
steady, chroma key, 180 o system, establishinB shot, shot,
continuity.
editing for commerciars;
for
nev',rs
reporting; for rive programmes. Narrative editing
and non-
editing, sound for television, digital audio ,vorkstation.
Effective shots, Fire shots, Footages, special effects.
nd animation, Chroma key usage and Eccnom), shooting
methods.
1.
2.
3.
G. Butler, Television: Criticol Methods
cnd.Applicatiol,, Blueprint, London, 199S.
Millerson & Jim Owens,Video producticn Handbook, Focal press,
2004.
Kellison, Producing
Ior W and Video,
Focal press, 1999.
22
,1
Course Code _ VC4CO7
Course Title _ E-Content Development
Credits
-
3
Hours for Theory/Week _ 3
Hours for practical/Week
_2
Total Working Hours _ 90 hrs (54
hrs Theory, 36 hrs practicau
UNIT 1
The level of E-content: Four
levels of The Revised Bloom,s
Analyzing lnformation. Eleme
nts: Frame
count - Frames
o"' n"J'
"?
w*h audio extensively- Content
be presenter
gamingbasedlearningcycle.lnteraction<:p^ih}.h.l.l:.l-^
visuar supported
a diagra m,
Ma,ch,he
ro,,owin;ff
UNIT 2
t#":ffi1J;:::l;::::::#:::
H:;ii IHil'Jffi
.
H:#::ril'ln"'o'' ",
o
o"o,"
Monitoring: Learner through
remediation cycles (every
3{ screens). Emulations, simulations,
gaming threads and
concept animations. Media
: Animations, illustrations,
slidesho
clips. Animation, Self_running,
non-interactive
onloff. Video Streaming.
rr
r,,;r;;. ;;r:'.,.',.'.',;:::;;l:::.:f,".T:T,:,j
;:;
UNIT 3
Assessment: serf-assessment,
self-assessment question
for every 5.content framesTypes: point and click,
Choice, TruelFalse, Text lnput
Murtipre
(Objective
and Subjective), Dra and
Drop, situationar, "what
Adaptive. euiz: Assessment
rf" queries and
items per rearning objective
Randomi
of test items' Feedback:
Assessment items single level or multipre levels
of feedback. ,r0",
,""00..;;;'tt"
ude' Knowledge-of-response,
",
verifies whether the
learner response is correct
or incorrecr.
UNIT 4
Experience: The learner,s
experience-presenting content
in a ttnear'
lineat screen-by-screen'
single-path presentation.
idea after another-Navigation
one
a,r"n,"^.;^:"-:.. :
o*a^,
6, and Javascr pt.
A**,,.*, .illli* il.l'J; :j""
l";il,:;:ill., ;#;::ilH::I#:Hi::
Anarysis, cognitive domain,
using probrem sorving. critica
I th in king.
REFERENCE
1.
Holzschlag Molly E., professionot
._. Web
.. -e vc,s,
Design - Theory
t ueory and Techt
t echnique on
the Cutting Edge, Galgotia publications,
fggT
-
2. MohlerJames L & DuffJon M., Designing
lnteroctive Websites,Fhomson
3. Comer Douglas E., The lnternet Book, prentice-Hall,
l-earning, 1999.
2003.
23
Code
Title
-
VC1CoZ
- lntroduction to Computers
-2
for Theory/Week
-
2
for Practical/Week
-
1
Working Hours - 54 hrs (36 hrs Theory, 18 hrs practical)
li
basics
-
-
CPU, memory and storage devices;
input/o.tput devices; comrnunication devices; operating
Dos, windows, Linux, unix; cross-pratforms probrems and sorutions; worktations;
networks.
and digital principles; image formats; video formats; resolutions and pixels; Vector and
Raster graphics.
to
Algorithm, uses
of Algorithm in
computer graphics. Application
of
multimedia in education,
advertising, e-governance and entertainment.
of Programming with Java. ob;ect orientec programming. Evorution: Features, Environment,
JFc.
variables & Data Types. operators and Expressions. Basi'cs of Decision Making : Branching, Looping.
Objects and Methods. Arrays, Strings and Vectors. lnterfaces. packages. Multi-threaded Programming.
Applet Programming. Graphic programming. Managing lnput/Output files. Java Collection.
r. i. aa
2. Andy
JDBC.
ruswami, Progrumming with lova o PrimeJ., 3rd Edition, Tata McGraw-Hill, 2OOg
Jovo 2-Fost ond Eosy Web Development, Prentice-Hall
24
t^
r,
rrse Code
Course Title
Credits
-
-
-
VC2C04
Computer Graphics _
I
[Media Design]
2
Hours for Theory/Week
-
Hours for practical/Week
Total Working Hours
-
2
-1
54 hrs (36 hrs Theory 18 hrs practical)
UNIT 1
Foundation for learning animation, introduction
to animation, Animation techniques, Basic Drawing
with forms,
Figure drawing: Basic Pose and construction,
Perspectives, Gesture drawing, Animation
principles and their
applications.
UNIT 2
ldea and concept' Acting and expressions,
script writing, copy writing, character
design, Background and lay outs,
V0iceovers, Storyboards, Lelca reels/Animatics.
UNIT3:
2D animation, Traditionar 2b Animation,
creanup (cU), rn Betweens
ite1,
Compositlng.
riring
charts (x sheets), pencir rests,
UNIT 4
Graphics Softwares: Adobe photoshop,
Adobe lllustrator, Adobe Flash.
REFERENCE:
1.
2.
3.
N. Baird, The Grophic Comnrnicotion,,olt, Rinehart
and Winston, Canada, 19g7.
ierry Palmer &MacDodson, Desrg n ond Aesthetics,
Routledge, London, 1995.
Russell
John Christophet lones, Design Methods,Wiley,
Lgg2,
25
code
Title
-
Vc3c05
Computer Graphics
-ll
Multirne.:ia
-3
-
3
for Practical/Week
-
for Theory/Week
Working Hours
-
2
90 hrs (54 hrs Theor"i, 35 hrs Practical)
of Muttimedia. Multimedia systems. Multimedia elements. Multimedia applications. Multimedia system
re. Multimedia file formats, standards.
dynamics'
creation, story boarding, scripting and ilroject developing methods' 3D designing and Animation
effects, ray tracing, lighting, shading, reflection, texturing techniques'
UN
3D
3:
using Maya, Animation Princip:es
in 3D,
Concepts
of light and shading, Clay modelinS'
Easic 3D
using Maya' rendering'
using Maya, Basic Te)during using Maya, lniroduction to Rigging and animation
and Lighting, Dynamics,
and vFx: Pre Production For Maya FX, Texturing and Lighting, Advanced Texturing
Real Flow, Maya and Combustion, Advanced Maya and Combustion'
Li and Mark S. Drew, Fundomentais of Multimedio, Prentice-Hall, 2004'
w.
and
Lee, Multimedio-losed lnstru.:iondl Design: compu:er-Bosed Troining, web-Based Troining,
Le o r n
i nq,
P
rentice-Hall, 2010.
Media, 20b5.
Tidwell, DesigninE lnteioces: Potterns for E,t'ective lnterdctiotn Design,London, o.Reilly
26
Co,rrse Code
:ourse Title
Credits
-
-
-
VC4C()8
Web DesiBn
3
Hours for Theory/Week _ 3
Hours for practical/Week _ 2
TotalWorking Hours - 90 hrs (54
hrs Theory,35 hrs practical)
UNIT 1:
lntroduction to HTM[' HTMI Tags
and their applications. commonry
used HTML commands. strudure
of an HTML
program., Document Head.
Do
to* (Unordered List (Bullets), ordered
Lists (Numberins),
Derinition Lists). Addins
Grapr::H|}1'J":;;-],:* "
UNIT 2:
lnternet technology. History
of the World Wide Web. Web
docr
spiders. search engines and
apprications.
-asp, php' PersonarHome pages.
il;;;
web servers' apache' browsers
and web
r;;uuuom€rts'
ce' EJearning' E-Examinations'
URr-s and ca, activations.
Active server Pages
UNIT 3:
Multimedia application classes.
Flash video, iptv. Video
conferer rcing' Live streaming'
Hypermedia mails. content
management systems. Joomla,
wordpress.
UNIT 4:
using tables for webpage design
Linking Documents' Links (Externar
Document References, lnternar
References); lmages as Hyperlinks
Document
(lmage Maps). Frames
and the. usage' Methods
f.ames, handring of media
erements in web pages.
Drear*".r"r, ,,'t
,vascript,
of creating'web pages- ,n-rine
Flash (action script).
REFERENCE
1.
2.
3.
Thomas powell, Web Design:
The Complete Reference.
TataMccraw-Hill, 2000.
principtes
Graham L, The
of lnteractive Desigll.Thomson Learning,
1999.
patrick Xavier,
World Wide Web with HTML,Tata
Mccraw- Hill, 1996.
i'
The Colleges should arrange for conrinuous assessment of students
through the prescri, =,, ,
number of class tests/take-home assignments and senrinar/practical in each course ,, p."r.iijY
in the succeeding sections. The Class tests tal<e-home assignments should be of theoretigal nature
to assess students' understanding of the concepts dealt under various topics of the course. And the
practical should gauge students' ability to carry out tasks involved in the creation of multimedia
products. Every student should submit the take-home assignments of each course in a record book
within the prescribed deadline. The practical assignments should be submitred in CDs/DVDs. The
faculty should evaluate the assignments and practical work
of students in
each course
continuously.
Semester V and VI projects should be approved by the faculty concerned by the mid of the
semesters, And, students should submit the proiects in CD/DVD wirhin rhe deadline ser by the
college/faculty.
28
Fly UP