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Introduction to Entrepreneurship ENTR 2101-001 Fall 2012

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Introduction to Entrepreneurship ENTR 2101-001 Fall 2012
Introduction to Entrepreneurship
ENTR 2101-001
Fall 2012
INSTRUCTOR: Dr. J. Kevin Toomb
Office: Friday 253B; Phone: 704-687-7584; E-mail: [email protected]
Office Hours: M&W: 10:30 AM – 12:00 PM; Tuesday: 2:00 – 3:30 PM
Class Logistics: M&W from 12:30 to 1:45 PM; Storrs (Room 110)
COURSE DESCRIPTION
Entrepreneurship is the path that people take to turn an idea into a business. Students will
have the opportunity to learn about the elements that drive a successful entrepreneurial
experience and how an entrepreneur can assemble and integrate the resources needed to
create a new venture. This will include topics such as: Innovation Creation, Market
Assessment, Business Modeling, Seeking Capital, Managing Financials, Marketing
Products & Services, and Growing a Company. Students will experience presentations by
people from a variety of different industries who have started and built their own venture.
COURSE OBJECTIVES
The course is designed to enable students to attain the following learning objectives:
 Understand the key terms, concepts and processes of Entrepreneurship.
 Know how to create a Smart Start-Up.
 Analyze the Feasibility of a business idea (e.g., Is it Valuable, Timely & Durable).
 Understand the essential elements of Marketing new Products and Services.
 Know how entrepreneurial spirit and skills can enhance your career.
 Obtain real-world perspectives about business development by meeting local
entrepreneurs from different industries.
REQUIRED TEXTBOOK
Title: Entrepreneurship: Successfully Launching New Ventures, 4th Edition (2012)
Authors: Bruce Barringer & Duane Ireland; Publisher: Prentice Hall;
ISBN: 978-013255552-4
DIVERSITY
The Belk College of Business strives to create an inclusive academic climate in which the dignity of all
individuals is respected and maintained. Therefore, we celebrate diversity that includes, but is not
limited to ability/disability, age, culture, ethnicity, gender, language, race, religion, sexual orientation,
and socio-economic status.
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GRADING
Grading will be based on a combination of three Examinations and your Class
Participation. The point values are as follows:
Exam 1
Exam 2
Exam 3
Class Participation
Total
100 Points
100 Points
125 Points
75 Points
400 Points
Grades are assigned as follows: A = 358-400; B = 318-357; C = 278-317; D = 238 238-277; F = 237 or less.
ATTENDANCE, CLASS PARTICIPATION & CLASSROOM ATMOSPHERE
Being focused on the classroom experience is an important component of your learning process and
your grade. Attendance will be taken on occasion. You are encouraged to pay attention, not just attend.
We will have a few real Entrepreneurs visit our class and speak about how they started and built their
business. Your attendance in each of those classes will be highly valued for your Class Participation.
Our class will be conducted in an atmosphere of mutual respect. Just like in real life, we may have
different opinions on various topics. The exchange of ideas is encouraged. Questioning the ideas of
others, including your Instructor, also is welcome. Your Instructor is responsible for managing the
discussions so that ideas and differences in opinion can be shared in an orderly fashion. Please
understand that if your conduct (e.g., raising your voice) during our class discussions seriously disrupts
the atmosphere of mutual respect, your Class Participation points will be reduced significantly.
Communication Devices: Cell Phones: During our class, the use of a cell phone is disruptive and,
therefore, is prohibited. However, if you are responsible for another human being (e.g., children, elderly,
etc.), you may activate your device and take an emergency message outside the classroom. Texting
during class is disrespectful. Do not take notes on your phone. Laptops: The classroom activities in this
course do not require the use of laptop computers. You can use your laptop for note-taking. However, if
you are found to be using your laptop for activities other than taking notes, your Class Participation
points will be reduced significantly.
ACADEMIC INTEGRITY
All students are required to read and abide by the UNC Charlotte Code of Student Academic Integrity.
This code forbids cheating, fabrication or falsification of information, multiple submissions of academic
work, plagiarism, abuse of academic materials, and complicity in academic dishonesty. Violations of the
Code of Student Academic Integrity will result in disciplinary action as provided in the Code.
Definitions and examples of plagiarism are set forth in the Code. The Code is available from the Dean of
Students Office or online at: http://www.legal.uncc.edu/policies/ps-105.html. Standards of academic
integrity will be enforced in this course. Students are expected to report cases of academic dishonesty to
the course instructor.
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Introduction to Entrepreneurship
Fall 2012
Tentative Class Schedule…Subject to Change Based on Class Needs and Dynamics
Day
Date
Topics
M
8/20
Introductions, Expectations & Course Overview
W
8/22
Introducing Entrepreneurship
M
8/27
Introducing Entrepreneurship
W
8/29
Recognizing Opportunities and Generating Ideas
Readings
Syllabus
Chapter 1
Chapter 1
Chapter 2
M
W
M
W
M
9/3
9/5
9/10
9/12
9/17
No Class – Labor Day
Feasibility Analysis
Feasibility Analysis
Writing a Business Plan
Writing a Business Plan
Chapter 3
Chapter 3
Chapter 4
Chapter 4
W
9/19
Industry & Competitive Analysis
Chapter 5
M
W
M
W
9/24
9/26
10/1
10/3
Exam One (Chapters 1, 2, 3, 4 & 5)
Developing an Effective Business Model
Developing an Effective Business Model
Preparing the Proper Ethical and Legal Foundation
Chapter 6
Chapter 6
Chapter 7
M
W
M
W
10/8
10/10
10/15
10/17
No Class – Fall Recess
Assessing a New Venture’s Financial Strength & Viability
Getting Funding or Financing
Getting Funding or Financing
Chapter 8
Chapter 10
Chapter 10
M
W
10/22
10/24
Unique Marketing Issues
Unique Marketing Issues
Chapter 11
Chapter 11
M
W
M
W
M
W
M
10/29
10/31
11/5
11/7
11/12
11/14
11/19
Exam Two (Chapters 6, 7, 8, 10 & 11)
Building a New Venture Team
Building a New Venture Team
The Importance of Intellectual Property
The Importance of Intellectual Property
Preparing For and Evaluating the Challenges of Growth
Preparing For and Evaluating the Challenges of Growth
Chapter 9
Chapter 9
Chapter 12
Chapter 12
Chapter 13
Chapter 13
W
M
W
M
W
11/21
11/26
11/28
12/3
12/5
No Class - Thanksgiving Holiday
Strategies for Firm Growth
Strategies for Firm Growth
Franchising
Franchising
Chapter 14
Chapter 14
Chapter 15
Chapter 15
W
12/12
Exam Three…11:00 AM – 1:30 PM (Chapters 9, 12, 13, 14 & 15)
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