United Biscuits expands its data warehousing applications with the help of TCS

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United Biscuits expands its data warehousing applications with the help of TCS
United Biscuits expands its data
warehousing applications with the
help of TCS
United Biscuits
(UK) Ltd.
Retail & CPG
Data Warehousing
As one of the largest food manufacturers in the world, UK-based United
Biscuits (UB), maker of well-recognised brands such as McVitie’s, Jacob’s,
McCoy’s, and Hula Hoops, invested in core IT systems to accumulate valuable
business data to make accurate and reliable business decisions. UB had
implemented SAP Business Warehouse (BW) as an enterprise-wide data
warehouse to integrate the widespread data across the company’s
However, UB found the data was not being utilised by a large enough
business-user base, and wished to expand the implementation across the
company. UB turned to TCS to provide a solution to extend the scope of the
data warehouse system.
United Biscuits is one of the world’s
best-known branded snacks companies. It
produces both sweet and savoury snacks,
with products ranging from biscuits and
crackers to cakes. The large portfolio of
brands has been meeting consumer needs
for many years and includes such favourites
as McVitie’s, Jacob’s, Carr’s and McCoy’s. UB
is a leading snack company in its core
markets of the United Kingdom and
Northern Europe.
information to management to help them carry out
critical business decisions.
Therefore, UB wanted an IT partner who would
increase the utility of SAP BW for the business and
expand the scope of the data warehouse to work as a
one-stop-shop for business information needs. The
company needed a partner that would own the
application and expand its implementation
throughout the business. UB turned to TCS as its
strategic partner in this project.
TCS Solution
Business Situation
The TCS team had both the know-how and the global
In order to remain a leader in its key markets, UB had
resources to meet the twin challenges of technical
always invested in relevant technologies and systems
excellence and enterprise-class service levels. Using
to support its business processes. The company
the modified waterfall methodology, the TCS team
realised that an up-to-date business intelligence
delivered a number of enhancements and expanded
system would require the implementation of a strong
the horizons of the existing SAP BW application within
data warehousing system, and therefore implemented
The first significant achievement was the successful
Recognising that transforming this important data into
completion of a business warehouse programme that
useful actionable information for management and
expanded the SAP BW implementation to areas like
operational business functions was important, UB
Procurement, Internal Orders, S&D (ISL), and Stock. This
envisioned a centralised reporting structure through
increased the SAP BW user base considerably. Second,
this data warehouse, which would cater for all business
the TCS team seamlessly upgraded the existing system
information needs.
(BI 3.1) to a higher version (BI 7.0) along with BI
accelerator, without any interruption in service. The
However, UB’s SAP BW had a limited implementation
service levels that TCS achieved were always close to
(mainly COPA) within the company and there were very
100% (much higher than the expected 95%).
few users of the information as the data warehouse
reports were not reaching the wider user base. The UB
With creative ideas - such as bundling similar BW
management knew that the widespread reach of
projects into the ‘BW Programme,’ ‘sweat-the-asset’
essential business data would help with more accurate
and other innovative workshops to involve a wider
and consistent reporting, and provide timely
user base in alignment with technology - TCS was able
to provide UB with a one-stop SAP BW Data warehouse.
TCS also deployed its Global Network Delivery Model
(GNDM™) to utilise resources both onsite and offshore,
to successfully meet the strategic vision as well as the
operational quality expectations of UB.
TCS is currently working towards bringing a further
change in UB’s reporting landscape by making possible
I believe TCS is fulfilling the role of TRUE
value partner in the BI area.
- Steve Airton
UK IS Controller
By helping us improve BI performance and
anytime-anywhere access to information through a
utilisation, TCS has delivered a real boost to
dedicated portal.
customer service while reducing workload
and inconvenience for our staff.
The expanded utilisation of the data warehouse
brought the following benefits to United Biscuits:
Better visibility of data across the company,
leading to accurate and consistent reporting
Consistent improvement in information systems
satisfaction among business users
A tighter integration of systems and data for
bringing all users under one roof, giving UB better
control over its corporate information systems.
- Barry Kelly,
Controller Enterprise
Architecture & Development
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